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Most marketing is forgettable. Jimi Gibson knows why—and he’s here to fix it.

Jimi started his career as a professional magician, learning the art of capturing attention and leaving audiences amazed. Today, as VP of Brand Communication at Thrive Agency and the creator of The Magic Script™, he applies the same principles to marketing. He’s helped thousands of businesses craft messages that don’t just sound good but actually work—cutting through the noise and turning passive viewers into engaged customers.

In this episode, Jimi reveals why most brands struggle to connect with their audience, the biggest marketing myths you need to unlearn, and how a simple shift in messaging can transform your results. He shares the secrets behind The Magic Script™, explains why “going viral” is a distraction, and breaks down how consistency—not gimmicks—is the real key to success.

If you want your brand to be unforgettable, this conversation is a must-watch.

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Show Links

LinkedIn: Jimi Gibson on LinkedIn​

Podcast: The Thumbody® Show​

TED Talk: You Have Magic Power. Use It for Good​

Forbes Contributor Page: Jimi Gibson - Forbes Agency Council​

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📌 Find Paul on LinkedIn: www.linkedin.com/in/paul-banks007
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ADHD LIBERTY - Our Charity Partner
ADHD Liberty is the first charity screening for ADHD in UK police stations, fighting to stop the School-to-Prison Pipeline. They campaign for mandatory ADHD screening in schools and throughout the criminal justice system.

🔗 http://www.ADHDLiberty.org
🔗 http://www.SarahTempleton.org.uk
🔗 http://www.HeadstuffADHDTherapy.com

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