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In this episode of MarketPulse: Pros and Pioneers, we’re joined by Jeff Roberts, a seasoned CIO and AI expert who shares invaluable insights into how artificial intelligence is transforming B2B marketing. With years of experience in both IT and marketing, Jeff provides a unique perspective on how businesses can harness the power of AI to drive growth and innovation.

Jeff breaks down how AI is revolutionising customer relationship management (CRM), speeding up marketing processes, and helping businesses build strong, data-driven strategies. He shares his personal journey, from learning marketing the hard way to becoming a thought leader in using AI to connect the dots in B2B industries.

You’ll also hear Jeff’s take on the latest AI trends, the risks of remote control technologies, and his vision for the future of AI. Whether you're looking to enhance your marketing game or explore the implications of AI in your business, this episode is packed with valuable takeaways.

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Show Links:

• LinkedIn: https://www.linkedin.com/in/jeff-roberts/
• Website: https://www.innovationvista.com/

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