There is a huge amount of MarTech out there for marketers. For some it can be very overwhelming and sometimes confusing - have you invested in the correct tools? Do you use them enough? James speaks with Charlie about the growing investment of MarTech, and how to cut through the noise.

In this episode, Charlie speaks with James about the need for leveraging value from the tools that you have already invested...and before marketing teams think about the 'next best thing' such as AI, focus on what tools you already have and how to fully utilise your MarTech investment.

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This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/