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Growth x Analytics, with Barbara Galiza

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Manage episode 425351785 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!

Watch this episode on YouTube

Subscribe to Barbara's newsletter here

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.

Follow Marketing x Analytics on social media!

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Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 425351785 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!

Watch this episode on YouTube

Subscribe to Barbara's newsletter here

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.

Follow Marketing x Analytics on social media!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

147 episodes

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