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Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo

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Manage episode 451308926 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.


Here are the key talking points from the episode:

  • Challenges in Measuring Content Marketing
  • Nativo's Mission
  • Justin Choi's Entrepreneurial Journey
  • Understanding Consumer Habits
  • Measuring Consideration Over Awareness
  • Justin’s Role as a Founder


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

321 episodes

Artwork
iconShare
 
Manage episode 451308926 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.


Here are the key talking points from the episode:

  • Challenges in Measuring Content Marketing
  • Nativo's Mission
  • Justin Choi's Entrepreneurial Journey
  • Understanding Consumer Habits
  • Measuring Consideration Over Awareness
  • Justin’s Role as a Founder


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

321 episodes

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