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Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

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Manage episode 450164461 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.


Here are the key talking points from the episode:

  • Todd Kaplan's Transition to Kraft Heinz
  • The Impact of Marketing on Business Growth
  • Mastering Calculated Risk-Taking
  • Balancing Creativity and Business Objectives
  • Challenges in the Current Marketing Landscape

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episodes

Artwork
iconShare
 
Manage episode 450164461 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.


Here are the key talking points from the episode:

  • Todd Kaplan's Transition to Kraft Heinz
  • The Impact of Marketing on Business Growth
  • Mastering Calculated Risk-Taking
  • Balancing Creativity and Business Objectives
  • Challenges in the Current Marketing Landscape

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episodes

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