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How Salesforce Solved The SEO Issue

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Manage episode 498574860 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.

Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.

Key Moments:

  • 00:00 How AI and LLMs Are Reshaping the Marketing Funnel
  • 03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
  • 06:35 The Expanding Role of AI in Modern Marketing Teams
  • 08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
  • 17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
  • 26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
  • 30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
  • 35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
  • 37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
  • 39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
  • 40:40 How Salesforce Aligns Content Strategy Across Business Units
  • 44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
  • 51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

  continue reading

537 episodes

Artwork

How Salesforce Solved The SEO Issue

Marketing Trends

230 subscribers

published

iconShare
 
Manage episode 498574860 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.

Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.

Key Moments:

  • 00:00 How AI and LLMs Are Reshaping the Marketing Funnel
  • 03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
  • 06:35 The Expanding Role of AI in Modern Marketing Teams
  • 08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
  • 17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
  • 26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
  • 30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
  • 35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
  • 37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
  • 39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
  • 40:40 How Salesforce Aligns Content Strategy Across Business Units
  • 44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
  • 51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

  continue reading

537 episodes

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