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CMOs Are Hiring Fiverr Freelancers? Find out why.

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Manage episode 519053463 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.

Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.

CHAPTERS / KEY MOMENTS

00:00 - The Weirdest Fiverr Requests Ever

02:58 - How Fiverr Grew from Weird to Global Brand

04:00 - Inside Fiverr’s Wildest Marketing Campaigns

06:11 - Freelancers Behind Fiverr’s AI Ad "Gary"

08:40 - How Fiverr Selects Top Creators

10:00 - The Data-Driven Matchmaking Engine

12:10 - Strategy Behind Creative Campaigns

14:05 - From Vibe Coding to Avocado Apps

16:20 - AI, Humans, and the Future of Creative Work

18:55 - Taking Risks and Learning from Failures

21:00 - The "F***-Up Night" and Courage Culture

23:25 - Biggest Marketing Lesson: Marketers vs. Consumers

26:30 - How Fiverr Stays Grounded and Human

29:40 - Emerging Trends and The Future of Work

33:10 - How Fiverr’s Culture Fuels Innovation

37:25 - What’s Next for Fiverr and Freelancers

41:00 - Shiri’s Advice for Marketers and Founders

44:45 - Closing Reflections and Takeaways

This episode is brought to you by Lightricks.
LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.

Try it today at ltx.studio

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

545 episodes

Artwork
iconShare
 
Manage episode 519053463 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.

Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.

CHAPTERS / KEY MOMENTS

00:00 - The Weirdest Fiverr Requests Ever

02:58 - How Fiverr Grew from Weird to Global Brand

04:00 - Inside Fiverr’s Wildest Marketing Campaigns

06:11 - Freelancers Behind Fiverr’s AI Ad "Gary"

08:40 - How Fiverr Selects Top Creators

10:00 - The Data-Driven Matchmaking Engine

12:10 - Strategy Behind Creative Campaigns

14:05 - From Vibe Coding to Avocado Apps

16:20 - AI, Humans, and the Future of Creative Work

18:55 - Taking Risks and Learning from Failures

21:00 - The "F***-Up Night" and Courage Culture

23:25 - Biggest Marketing Lesson: Marketers vs. Consumers

26:30 - How Fiverr Stays Grounded and Human

29:40 - Emerging Trends and The Future of Work

33:10 - How Fiverr’s Culture Fuels Innovation

37:25 - What’s Next for Fiverr and Freelancers

41:00 - Shiri’s Advice for Marketers and Founders

44:45 - Closing Reflections and Takeaways

This episode is brought to you by Lightricks.
LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.

Try it today at ltx.studio

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

545 episodes

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