How to Make Change Work – In Just 7 Minutes with Natasha Todorovic-Cowan

Marketing The Invisible

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1M ago 10:51

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Why you've got to check out this episode:

Discover the three invisible forces that eat strategy alive and block sustainable change.
Learn why every process, productivity, and performance problem is actually a people problem.
Get access to the chaos calculator that reveals the hidden costs of people problems in your organization.

Resources / Links:

Get Natasha's new book "Making Change Work" plus the chaos calculator and mini training at books.spiraldynamics.org/makingchangework

Summary:

Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces.

In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what really blocks sustainable change. She explains how to identify the true cost of people problems (like Tony Hsieh's $100 million lesson at Zappos) and introduces her chaos calculator that helps track the hidden costs most organizations never measure.

Check out these episode highlights:

02:36 - Natasha's ideal clients: Relational, transformational leaders navigating complexity like scaling growth, mergers, digital transformation, or cultural turnarounds.

04:51 - The problem Natasha helps to solve: Three invisible forces that eat strategy alive - people dynamics, cultural resistance, and hidden motivational forces.

05:32 - Symptoms of the problem she helps solve: Leaders saying "communication sucks," blaming culture, requesting leadership training, or talking about the same problem people over and over.

06:09 - Mistakes her clients commit before meeting her: Smart leaders bypass proper analysis and self-diagnose problems before identifying the real issue.

07:51 - Her Valuable Free Resource [VFR]: New book "Making Change Work" plus chaos calculator and mini training at books.spiraldynamics.org/makingchangework.

08:53 - Q: What is the cost of not solving people problems properly? A: Tony Hsieh, late CEO of Zappos, estimated people costs to his organization at over $100 million - that's why the chaos calculator is so critical.

Tweetable Takeaways from this Episode:

"Anytime there's a process problem, a productivity problem, a performance problem, it's a people problem. Fix it before it becomes a profit problem." - Natasha Todorovic-Cowan

"Smart leaders think they've got the problem figured out and bypass analysis to solve the problem before they've identified the real problem." - Natasha Todorovic-Cowan

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