How To Command The Camera – In Just 7 Minutes With Howard Whiteson Marketing The Invisible podcast

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How to Command the Camera – In Just 7 Minutes with Howard Whiteson

7d ago 9:10

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Why you've got to check out this episode:

Discover why being "natural" on camera is the secret to influence in the age of algorithms.
Learn the counterintuitive technique that instantly reduces camera nerves and feeds your brain.
Understand the three types of camera performers and how to break through to the next level.

Resources / Links:

Take Howard's free Persona Assessment to discover your natural on-camera persona and get personalized advice.

Summary:

In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality.

In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciously amplify your natural persona instead of hiding behind someone else's formula.

Check out these episode highlights:

02:01 - Howard's ideal clients: Entrepreneurs and business professionals who need to use cameras for courses, social media, leadership, meetings, and sales.

02:28 - The problem Howard helps to solve: How to be natural on camera - combining expertise and passion with precision without being wooden or scripted.

04:02 - Symptom of the problem he helps solve: Three types struggle - those too nervous to go on camera, those spending hours on scripts with little engagement, and successful performers feeling trapped by their success.

05:30 - Mistakes his clients commit before meeting him: Relying on formulas, templates, scripts, copying others' success, and using AI instead of expressing their own personality quirks.

06:44 - Howard's Valuable Free Action [VFA]: Before switching the camera on, yawn 5-6 times - it's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain.

07:45 - His Valuable Free Resource [VFR]: Take the free persona assessment at assessment.howardwhiteson.com to discover your natural on-camera persona and get personalized advice.

08:21 - Q: How do you become more natural on camera? A: Discover and consciously amplify your persona - be more of you, not less of you.

Tweetable Takeaways from this Episode:

"In today's age of algorithms, the age of the human is paramount. People can tell if you're using a script or speaking from your expertise." - Howard Whiteson

"Yawn before you yap. It's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain." - Howard Whiteson

538 episodes

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