Every leader of a business or organization wants to see more people taking action alongside their brand. So how do we both capture existing demand and create new demand for your product or service? When we're looking to balance short-term and long-term wins, intentional marketing and sales funnels are one of the best ways to do this.

In today's episode, I (Austin) am welcoming Kristi Zobrist, Chief Strategy Officer at Savage Content Collective, to the show! She's an incredible marketer with a ton of experience, and we're breaking down the basics of how to start thinking about creating effective lead magnets and funnels in your business.

In fact, here at Savage Content Collective, we just launched a full-service offer for funnel development, including lead magnet & landing page creation, email funnel development, and ongoing performance monitoring. We'd love to work with you!

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📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko
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