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Marketing Should Be Fun

Austin Savage & Kelsie Zarko

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This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
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If you've always wanted to know what the real story was behind some of wrestling's biggest moments, Something to Wrestle with Bruce Prichard will finally give you the real answer. A terrific storyteller, Bruce has done and seen it all and now he's going to share it all with you so sit back and be ready for a wild ride! Join Bruce and his partner in crime, Conrad Thompson as they take you through the WWF's expansion in the 80s, Houston Wrestling, the challenging early 90s for the WWF, the GWF ...
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Award-winning comedy writer Marc Haynes has watched every single Wrestlemania. Broadcaster Pete Donaldson hasn’t. Join them both every week as they subject the greatest spectacle in sports entertainment to the kind of scrutiny that ruins them entirely. A hilarious and surprisingly insightful look into some of the most preposterous, glamorous and over-the-top sporting events the world has ever seen – from Hulk Hogan and Mr T at Madison Square Garden way back in 1985 to Roman Reigns and The Un ...
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This podcast is a special treat to any hardcore , old school wrestling fans stretching back to the late 80s,90s and early new millennium. Relive some of the all time greats and some unsung heroes in the business as I go back in time and give them the shine they still deserve . New Episodes every Monday .
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This week on New to Wrestling, we dive into the Raw is War episode from April 6, 1998 — the night the Attitude Era officially kicked into high gear. From Vince McMahon trying to force Stone Cold into a corporate stooge suit, to Cactus Jack’s heartbreaking “last words,” to DX wreaking havoc backstage (and yes, urinating on motorcycles), this episode…
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In this special New to Wrestling episode, we sit down with Ray Sanchez — the mind behind Respect the Craft Podcast and Respect Wrestling — to talk about storytelling, community, and chaos in the world of indie wrestling. From his early years working alongside names like Homicide, Low Ki, and The Hit Squad to his vision for Respect Wrestling: No Esc…
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On this episode of Something To Wrestle with John Layfield, John and Conrad tackle one of the biggest "What Ifs" in professional wrestling history — what if Bret Hart had stayed in the WWF? The guys take a deep dive into how that decision could have changed the entire wrestling landscape. Plus, John reveals the one word that drove Vince McMahon abs…
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Viewer discretion was definitely advised. The Attitude Era officially went off the rails this week, and Kelsey and Xavier are here for every unhinged minute of it. From Dude Love’s lava-lamp-lit “Love Shack” to the literal exhumation of the Undertaker’s parents, this go-home episode to Unforgiven ’98 might be one of the wildest yet. DX is flashing …
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On this episode of Something To Wrestle, John and Conrad head back nearly 30 years for a deep dive into the very first WWE In Your House: Buried Alive! John shares his memories of working a dark match alongside his longtime friend and partner Barry Windham, and his thoughts on WWE introducing the brand-new "Buried Alive" concept. Plus, love is in t…
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The chaos of the Attitude Era is officially off its leash. This week, New to Wrestling dives into the April 13, 1998 episode of Raw Is War — the night Vince McMahon stepped into the ring with Stone Cold Steve Austin and changed wrestling forever. From corporate madness and beer-fueled rebellion to Dude Love’s confusing heel turn, this episode has i…
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On this episode of Something To Wrestle, JBL and Conrad look back at what John calls one of Jeff Jarrett's most legendary moments — and it didn't happen inside the squared circle! The guys also discuss the incredible legacies of The Dudley Boyz and The Hardy Boyz, as John shares his thoughts on both teams and their impact across promotions worldwid…
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This week, we sit down with wrestling legend Raven and filmmaker Geordie Day, director of the new documentary Nevermore: The Raven Effect. It’s part wrestling psychology deep dive, part emotional reckoning — a candid conversation about the blurred line between character and self, the chaos of ECW, and what it means to wrestle with your own legacy. …
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On this episode of Something To Wrestle, John and Conrad dive into one of the biggest "What If" moments in wrestling history — when Vince McMahon decided to buy WCW. The guys also look back 25 years to the unforgettable night Rikishi "did it for The Rock!" Plus, John shares his Top 5 Second-Generation Superstars in this jam-packed edition of Someth…
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On this episode of Something To Wrestle, John and Conrad take a trip back through wrestling history. John shares his thoughts on iconic moments like the very first showdown between Pedro Morales and Bruno Sammartino, the tragic passing of Brian Pillman, and Vince Russo and Ed Ferrera's shocking jump from WWE to WCW. Plus, John breaks down his Top 5…
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The night after WrestleMania XIV was pure chaos and we were here for every second. From Vince McMahon trying (and failing) to play nice with Stone Cold, to Austin getting arrested less than 24 hours into his title reign, to the Nation of Domination finally cracking open, this Raw was stacked. DX rebuilt itself in one night with Triple H stepping up…
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On this episode of Something To Wrestle with John Layfield, John and Conrad welcome former WWE superstar David Otunga. David is a Harvard educated lawyer and is actively a motivational speaker with CAMPUSPEAK. David and John will breakdown the latest developments in the Raja Jackson arrest and discuss the impact it will have on the wrestling indust…
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We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-building in action. We can't wait to hear what stands out to you in this episode! // 📸 Follow Austin on In…
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The road has finally led us here: WrestleMania XIV. After months of buildup, fire, betrayal, and drama, it all explodes on one of the most pivotal nights in wrestling history. From the wild chaos of a 15-team battle royal to Sable absolutely owning her in-ring debut, this card is stacked with moments that defined the Attitude Era. We break down it …
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On this episode of Something To Wrestle, JBL and Conrad discuss the impact TKO had over the weekend and how this is the begining of the new norm in sports entertainment. JBL also shares his thoughts on When Worlds Collide, Blimp'n Ain't Easy, and the crowning of a new Triple A champion Dominic Mysterio! John give us a history lession with his Top 5…
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We hit Raw Is War — March 23, 1998, the go-home to WrestleMania XIV, and it’s chaos in the best Attitude Era way. Austin opens by stunning Sgt. Slaughter for fun, and later beats The Rock clean in a preview of a rivalry that’ll run our lives for years. Dumpster Match drama: Cactus Jack & Chainsaw Charlie vs. the Quebecers gets nuked by the New Age …
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On this episode of Something To Wrestle, JBL and Conrad dive into the secret art of speaking carny in professional wrestling. John shares stories of matches where he used it and why the tradition has all but disappeared from the business. He also explains why fans are about to see a brand-new version of the returning AJ Lee, before counting down hi…
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On this week’s New to Wrestling, Kelsey and Xavier break down the March 17, 1998 edition of Raw is War — a go-home show so unhinged, it felt like Vince Russo scribbled it on a napkin five minutes before airtime. We’re talking: Ken Shamrock inventing “ShamWow Mode” by snapping into a rage spiral, destroying everything in his path, and still eating a…
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On this episode of Something To Wrestle, John and Conrad are joined by independent wrestler AJ Mana, who opens up about being caught in the middle of the Raja Jackson incident and how the experience has changed his life. The guys also look back at Clash in Paris, breaking down John Cena's match with Logan Paul and Cena's tribute to some of his past…
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The Thicky Time Bomb has landed on New to Wrestling! 💥 This week, indie star Brian Bomb joins us to talk about his Sable-inspired wrestling origin story (yes, it all started with a Toys “R” Us trip), the whip, the Bomb, and how he crafted a style that blends flamboyance with brute strength. From training at the Fallout Shelter to creating safe spac…
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https://youtube.com/live/a53-r616EWw?feature=share On this episode of Something to Wrestle, JBL and Conrad take a deep dive into professional wrestling's legitimately toughest competitors. Who makes John's list of the hardest-hitting men to ever lace up a pair of boots? Does his list match yours? Sit back and enjoy as John delivers a history lesson…
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1.3 million people. That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest things to happen in the podcast and content marketing space in recent times. In this episode, we're chatting all th…
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Cheyenne Ortiz — better known across the indies as “The Voice” — joins us for a conversation that’s equal parts storytelling, wrestling nerd-out, and wing recommendations. Cheyenne pulls back the curtain on his 11-year journey in wrestling: from middle school morning announcements to becoming the trusted voice of ACE, BCW, ECWA, and beyond. We dive…
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On this episode of Something To Wrestle, JBL and Conrad discuss the iconic career of the "Straight Edged" CM Punk. JBL will also share his experience in Mexico calling TripleMania XXXIII and discuss all the latest news and notes in professional wrestling. HARRYS - Our listeners get Harry's Trial Set for only $8 + a Free Gift at https://harrys.com/W…
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You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes. "Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean? In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing…
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In this New to Wrestling: After Dark episode, hosts Kelsey Silva and Xavier sit down with indie tag team standouts "Miami" Mike Walker and Vinny Talotta, better known as The Post Game, for a conversation that’s part locker room banter, part wrestling masterclass. Mike and Vinny open up about their wrestling origins, training experiences, and the gr…
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On this episode of Something To Wrestle, John and Conrad take a look back at JBL's last WrestleMania match. John explains the situations surrounding his in ring retirement, why Rey Mysterio was chosen to be his final opponent, and what he felt after the match was over. All that plus the guys tackle all the latest news and notes happening in the wre…
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This week on New to Wrestling, we’re taking it back to March 9, 1998 — a night where the glow-in-the-dark sticks were out, the People’s Elbow got its official christening, and the Attitude Era served up its usual recipe of chaos, questionable fashion choices, and about three disqualifications too many. From Sable getting humiliated in heels that co…
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On this episode of Something To Wrestle, JBL and Conrad breakdown SummerSlam 2025. What did they think? Does JBL think it was a hit or a miss? Plus, what's next for John Cena's final run besides Brock Lesnar? All that plus, so much more on this edition of Something To Wrestle. FACTOR - Eat smart with Factor. Get started at https://www.factormeals.c…
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We’re back for week 2 of There’s Just One Problem by Brian Gewirtz, and if you thought last week was chaotic… buckle up. This stretch (Chapters 5–9) covers everything from Brian taking a literal bump courtesy of Bubba Ray Dudley, to the culture shock of writing promos for The Rock and Vince McMahon at the same time. We get into the rise of SmackDow…
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On this episode of Something To Wrestle, JBL and Conrad are joined by WWE Hall of Famer and wrestling legend, Gerald Brisco. Mr. Brisco shares stories of discovering Hulk Hogan and working with him throughout his iconic career. BRUNT - Get $10 Off @BRUNT with code WRESTLE at https://bruntworkwear.com/WRESTLE #BRUNTpod SURF SHARK - Go to https://sur…
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Welcome to the first-ever episode of Reading the Ring, where wrestling is real — and books are too. This week, we crack open There's Just One Problem by Brian Gewirtz, the one-time 7th most powerful person in WWE (his words, not ours). In this debut installment, Xavier takes you on a deep dive through the first four chapters, including: 🧑‍⚖️ A real…
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On this episode of Something To Wrestle, "The Wrestling God" and host Conrad Thompson take us back to 2006 for a Backlash PPV that had us all scratching our heads. Vince McMahon and his son Shawn challege Shawn Michaels and GOD to a tag match! John shares his hilarious take on this wild storyline and all his experience backstage during this time wi…
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"What call to action should I be using on my Instagram?" "Am I asking people to take action too often?" "Am I not asking enough?" In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today…
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With Kelsey off the grid (and possibly packed in a moving box), Xavier holds down the ring solo to cover one of the most chaotic weekends in modern wrestling history — and he’s got thoughts. The episode dives into three major events: 🔥 WWE Saturday Night’s Main Event 👑 WWE Evolution II 💥 AEW All In: Texas From Randy Orton vs. Drew McIntyre to Hangm…
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Welcome to Reading the Ring — the official wrestling book club from the New to Wrestling Podcast! We’re kicking things off with There’s Just One Problem... by Brian Gewirtz. 📅 First breakdown drops July 21 on our YouTube channel. Let’s read like champs. #NewToWrestling #ReadingTheRing #WrestlingBookClub #BrianGewirtz #WWEStories #WrestlingPodcast #…
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On this episode of Something To Wrestle, The Wrestling God, Johh Layfield and host Conrad Thompson take a deep dive into Bill Goldberg's historic WWE run that ended this past Saturday during SNME. TRUE CLASSIC - Upgrade your wardrobe and save on @trueclassic at https://trueclassic.com/STW ! #trueclassicpod STOPBOX - Get firearm security redesigned …
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We’re back on the road to WrestleMania 14 and the chaos is dialed all the way up. In this week’s episode, Kelsey and Xavier dig into the March 2, 1998 edition of Raw Is War—featuring Mike Tyson’s very unexpected allegiance, Paul Bearer acting like a mafia don, and a casket that gets struck by lightning because sure, why not. We also get way too muc…
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On this episode of Something To Wrestle, John and Conrad discuss the rise of Degeneration X and it's take over of the WWE back in the late 90's. John has stories about working with the members and other stuff you wont hear anywhere else. This is an episode that will sure keep you on your toes. And, if you're not down with that we have two words for…
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On this episode of Something To Wrestle, "The Wrestling God" John Layfield is in the hotseat answering all your LIVE questions on this edition of #AskJBL Anything! BRUNT - Get $10 Off @BRUNT with code WRESTLE at https://bruntworkwear.com/WRESTLE #BRUNTpod BLUECHEW - Visit https://bluechew.com and try your first month of BlueChew FREE when you use p…
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He flips. He flies. He bleeds (occasionally on purpose). This week on New to Wrestling: After Dark, we’re joined by high-flying indie standout and deathmatch up-and-comer Christian Starr, a.k.a. The Starchild. We get into: How GCW reignited his love for wrestling Training in Canada and prepping for Japan His first-ever deathmatch (featuring barbed …
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This week on After Dark, we’re joined by indie wrestling standout and certified harvester of sorrows, Sammi Chaos—our first-ever female guest and instant icon. From the Mecca to the middle of a triple threat she wasn’t even booked for (until 10 minutes before bell time), Sammi brings the chaos, heart, and eyeliner. We talk about growing up an Attit…
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On this edition of Something To Wrestle, JBL and host Conrad Thompson will be discussing the legendary career of multi-time world tag team champions The Dudley Boyz! JBL will share stories of his history working with the tag team and so much more. STOPBOX - Get firearm security redesigned and save 10% off @StopBoxUSA with code STW at https://stopbo…
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If you're a long-time listener, you know a little less than a year ago Kelsie set out to launch her own agency focused on social media and email marketing. Today, Austin is interviewing Kelsie to explore what launching Curate Social has been like, what the biggest successes and challenges have been, and how she regained her confidence as an entrepr…
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What happens when two hungry, hard-hitting tag champs take over the mic? You get a whole lot of honesty, hustle, and heat. This week on New to Wrestling, we sit down with Da Prospectz—Collin Parker and Jayy Alfredo—the reigning LoudEast Tag-Team Champions, to talk about what it really takes to break through on the indie scene. From overlooked grind…
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On this episode of Something To Wrestle, John and Conrad take us on a journey through the iconic career of The Undertaker. John shares stories of the first time he met the dead man, his first in ring battle with him, why he believes Taker is the true Godfather of WWE and so much more. TRUE CLASSIC - Upgrade your wardrobe and save on @trueclassic at…
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You can’t just harvest all the time; you need to plant seeds too. In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens d…
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Wrestling is art—and Matt Awesome lives that truth with every bump, beat, and Bronx-infused promo. In this After Dark session, Matt joins Kelsey and Xavier to talk about everything from his deep-rooted love of music (and how every promo has a secret Easter egg) to surviving a terrifying in-ring asthma attack that nearly ended his career. He shares …
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On this episode of Something To Wrestle, John Layfield and host Conrad Thompson breakdown all the news and notes of this wild weekend in professional wrestling. Then the guys take a deep dive into the incredible career of The Godfather! John shares stories of their long friendship and moments you won't hear anywhere else. CASH APP - Download Cash A…
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This week on New to Wrestling: After Dark, we’re joined by “The Prospector” Wes Barker—independent wrestler, old-school soul, and walking masterclass in how to grind with grace. From training under Chris Knight to Reality of Wrestling with Booker T, Wes takes us through a journey built on passion, adaptability, and a little chaos (like debuting in …
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