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Content provided by Eric Siu and Neil Patel, Eric Siu, and Neil Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu and Neil Patel, Eric Siu, and Neil Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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AI has changed SEO forever (SEO vs GEO)

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Manage episode 508391145 series 2807678
Content provided by Eric Siu and Neil Patel, Eric Siu, and Neil Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu and Neil Patel, Eric Siu, and Neil Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike.

Key takeaways

  • Co-citations + FAQs boost AI citations
  • Summaries, NAP, subtopics win dual visibility
  • MCP workflows drive real AI ROI

TIMESTAMPS
(00:00) Google rankings vs AI citations explained

(03:00) Why most teams miss AI ROI + MCP basics
(07:00) Fortune 500’s low AI bar and agency playbooks
(13:00) Enterprise RFPs, podcast ROI, and leverage coaching
(15:00) Peter Thiel’s monopoly playbook: start small, scale right

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

  continue reading

3180 episodes

Artwork
iconShare
 
Manage episode 508391145 series 2807678
Content provided by Eric Siu and Neil Patel, Eric Siu, and Neil Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu and Neil Patel, Eric Siu, and Neil Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike.

Key takeaways

  • Co-citations + FAQs boost AI citations
  • Summaries, NAP, subtopics win dual visibility
  • MCP workflows drive real AI ROI

TIMESTAMPS
(00:00) Google rankings vs AI citations explained

(03:00) Why most teams miss AI ROI + MCP basics
(07:00) Fortune 500’s low AI bar and agency playbooks
(13:00) Enterprise RFPs, podcast ROI, and leverage coaching
(15:00) Peter Thiel’s monopoly playbook: start small, scale right

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

  continue reading

3180 episodes

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