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Sipping with Jeff Larson

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Manage episode 509397213 series 3651944
Content provided by Sheila Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheila Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jeff Larson, former Disney marketing leader and head of marketing at Princess Cruises, reveals what it was like behind the scenes of Disney’s in-house marketing production and the return of The Love Boat advertising campaign.

We discuss producing large-scale campaigns, prioritizing budgets when resources are limited, and how to maximize the effectiveness of in-house teams and external agencies.

To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/

To work with Sheila, contact: https://www.butlermg.com/

  continue reading

9 episodes

Artwork
iconShare
 
Manage episode 509397213 series 3651944
Content provided by Sheila Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheila Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jeff Larson, former Disney marketing leader and head of marketing at Princess Cruises, reveals what it was like behind the scenes of Disney’s in-house marketing production and the return of The Love Boat advertising campaign.

We discuss producing large-scale campaigns, prioritizing budgets when resources are limited, and how to maximize the effectiveness of in-house teams and external agencies.

To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/

To work with Sheila, contact: https://www.butlermg.com/

  continue reading

9 episodes

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