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Sipping with Jeff Larson
Manage episode 509397213 series 3651944
Jeff Larson, former Disney marketing leader and head of marketing at Princess Cruises, reveals what it was like behind the scenes of Disney’s in-house marketing production and the return of The Love Boat advertising campaign.
We discuss producing large-scale campaigns, prioritizing budgets when resources are limited, and how to maximize the effectiveness of in-house teams and external agencies.
To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/
To work with Sheila, contact: https://www.butlermg.com/
9 episodes
Manage episode 509397213 series 3651944
Jeff Larson, former Disney marketing leader and head of marketing at Princess Cruises, reveals what it was like behind the scenes of Disney’s in-house marketing production and the return of The Love Boat advertising campaign.
We discuss producing large-scale campaigns, prioritizing budgets when resources are limited, and how to maximize the effectiveness of in-house teams and external agencies.
To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/
To work with Sheila, contact: https://www.butlermg.com/
9 episodes
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