Best Sheila Butler Podcasts (2026)

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Startup Mistakes That Linger: Jason Sherman on Co-Founders, Smart Money, and MVP Learning 46:34

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15m ago46:34

46:34

In this episode of My Favorite Mistake, Mark Graban talks with Jason Sherman, an entrepreneur, startup advisor, and educator, about the early startup mistakes that quietly shape everything that follows. Episode page with transcript, video, and more Jason shares hard-earned lessons about choosing co-founders, distinguishing “smart money” from money …

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Another Round: More Sipping with Jeff Larson 51:18

11h ago51:18

51:18

Chief Marketing Officer, Jeff Larson, returns to share what goes on behind the scenes of major marketing decisions at Disney, Princess Cruises, Golf Channel, and more. We share perspectives on using consumer insights effectively, leading through crises, running large in-house creative teams, and deciding when to pivot versus stay the course in your…

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MARKETING NEWS: 7 Marketing Trends to Expect in 2026 16:52

4h ago16:52

16:52

Marketing News for the week ending Jan 2, 2026 New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening. This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for m…

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Why New Year’s Resolutions Fail: Willpower vs. System Design 5:19

18m ago5:19

5:19

Why do New Year’s resolutions fail so predictably—and what does that teach us about change at work? In this Mistake of the Week, Mark Graban explores why treating change as a test of willpower is a reliable setup for frustration, both personally and in organizations. Drawing on behavioral psychology and leadership examples, the episode connects fai…

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Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It 9:17

4h ago9:17

9:17

We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster. We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most important…

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Danny Dorling & Arianne Shahvisi: The Next Crisis 1:06:02

6h ago1:06:02

1:06:02

If the first quarter of the 21st Century has been rich in one thing, it is anxiety. Pandemics, asteroids, climate change, global instability, the cost of living, tsunamis, migration – the list of things to be worried about seems to grow longer every day. We should thank our lucky stars then for Oxford Professor of Geography Danny Dorling. In ⁠The N…

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Lamorna Ash & James Butler: Don’t Forget We’re Here Forever 1:09:51

2h ago1:09:51

1:09:51

In Don’t Forget We’re Here Forever (Bloomsbury) Lamorna Ash, author of the coming-of-age memoir cum anthropological study of the Cornish fishing industry Dark, Salt, Clear, visits Evangelical youth festivals, Quaker meetings, a silent Jesuit retreat along the Welsh coastline and a monastic community in the Inner Hebrides to investigate, through int…

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MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything 10:22

3d ago10:22

10:22

This is your Marketing News update for the week ending December 26th, 2025. And what a marketing week to close out the year. We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company. Meta's AI chat targeting that went live on Dec 16th that you can use…

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Jamieson Webster & Katherine Angel: On Breathing 1:06:05

3d ago1:06:05

1:06:05

In On Breathing (Peninsula Press) Jamieson Webster, a psychoanalyst in private practice in New York and part-time faculty member at The New School for Social Research, draws on psychoanalytic theory to reflect on her own experiences as an asthmatic teenager, a deep-sea diver, a palliative psychologist during covid and a new mother to explore how th…

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Nick Saban’s “Dumbest” Call—and Why His Players Loved It 3:53

1d ago3:53

3:53

Nick Saban calls it “the dumbest decision I ever made” — a fourth-and-one call from the 2001 SEC Championship Game that still sticks with him. In this episode, Mark Graban breaks down why even the greatest coaches make mistakes, what Saban learned from the moment, and how leaders can turn high-pressure missteps into opportunities for trust and grow…

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Laleh Khalili & David Wearing: Extractive Capitalism 1:07:57

1d ago1:07:57

1:07:57

Laleh Khalili, Professor of Gulf Studies at the University of Exeter, looks behind the glossy surface promises of frictionless trade and limitless growth to uncover the hidden stories behind late capitalism, from seafarers abandoned on debt-ridden container ships to the nefarious reach of consultancy firms and the cronyism that drives record-breaki…

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Sheila Fitzpatrick & Owen Hatherley: The Death of Stalin 1:04:14

6d ago1:04:14

1:04:14

In the first of a new series from Old Street in which historian focus on a single moment of history, pre-eminent English-language expert on the Soviet Union Sheila Fitzpatrick gives a detailed and darkly humorous account of the day in 1953 on which Stalin died, an event for which, despite its inevitability, both Russia and the wider world were almo…

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Laura Beatty & Edmund de Waal: Pear Trees 55:36

5d ago55:36

55:36

Pear Trees (Hazel Press) is a short story by Laura Beatty, the Ondaatje Prize-shortlisted novelist and biographer. Set in an Albanian mountain village, Pear Trees blends folklore and ecology to pose the largest of questions about our relationship with the living world. Beatty was joined in conversation by potter and author Edmund de Waal, whose mos…

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How a Mistake Turned Jingle Bells into a Christmas Song 4:19

7d ago4:19

4:19

Jingle Bells is one of the most recognizable Christmas songs ever written… except it wasn’t written for Christmas at all. In this week’s Mistake of the Week, we unpack one of America’s most enduring cultural misconceptions: the belief that Jingle Bells has anything to do with Christmas. Originally titled One Horse Open Sleigh, the song debuted at a…

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Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover 13:02

11d ago13:02

13:02

This is your Marketing News update for the week of December 15th, 2025. Big week for marketers Google just dropped their third core update of the year—right before the holidays. Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers…

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T.S. Eliot at Faber 1:03:38

8d ago1:03:38

1:03:38

On 23 April 1925, T.S. Eliot was invited by Geoffrey Faber to join the newly founded publishing house of Faber & Gwyer. It was to prove the most momentous appointment in 20th-century poetry in English. As a pioneering talent scout for Faber & Gwyer (which would become Faber & Faber in 1928) Eliot launched the careers of W.H. Auden, Louis MacNeice, …

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The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months 15:05

11d ago15:05

15:05

We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming. We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing …

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Philip Hoare & Olivia Laing: William Blake and The Sea Monsters of Love 1:04:22

14d ago1:04:22

1:04:22

In William Blake and The Sea Monsters of Love (4th Estate) – ‘an impassioned magnum opus celebrating Blake’s star-shaken genius by discovering his lineage everywhere in the author’s own crystal cabinet of artists and outlaws,’ in the words of Iain Sinclair – Philip Hoare pays brilliant and digressive tribute to the maverick poet and artist and his …

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From Medicare Fraud to Military Leadership: Learning Accountability After a Career-Defining Mistake (Dr. Josh McConkey) 42:16

21d ago42:16

42:16

In Episode #332 of My Favorite Mistake, Mark Graban talks with Dr. Josh McConkey — emergency physician, Air Force Reserve Commander, combat-deployed medevac leader, and Pulitzer Prize–nominated author. Known as the “MacGyver Doc,” Josh has spent his career solving problems in high-pressure environments where you rarely get a second chance. Episode …

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Sasha Debevec-McKenney & Jack Underwood: Joy is My Middle Name 45:51

23d ago45:51

45:51

Sasha Debevec-McKenney’s debut collection Joy Is My Middle Name (Fitzcarraldo) packs a lot in – humour, heartbreak, politics, sex, race, womanhood, addiction, sobriety, consumerism, pop culture and much else besides. ‘Where else can you read about e-girls twerking to LBJ in hell?’ asks Maggie Millner, author of Couplets. ‘Who else can pack micropla…

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How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy 9:22

16d ago9:22

9:22

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing. And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars. PLEASE follow and tell a friend about the MARKE…

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How a Lab Error Led to an Unnecessary Surgery 4:21

14d ago4:21

4:21

A 32-year-old woman in Switzerland underwent an unnecessary surgery after her lab sample was mixed up at Basel University Hospital. Doctors believed she had cervical cancer. She didn’t — but the procedure went ahead anyway, potentially affecting her ability to carry a pregnancy in the future. In this Mistake of the Week, Mark Graban unpacks how suc…

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Jenny Uglow & Fiona Stafford on Gilbert White 57:24

15d ago57:24

57:24

In A Year with Gilbert White (Faber) biographer and historian Jenny Uglow continues her exploration of the 18th-century scientific revolution with a journey in the company of the father of British natural history, whose The Natural History of Selborne has been constantly in print since 1789 in over 300 editions to date. Jenny Uglow talked about how…

Sheila Butler Podcasts

1
Marketing Over Bourbon

Sheila Butler

1
MARKETING

Brandon White

1
My Favorite Mistake: Learning Without Blame in Business and Leadership

Mark Graban

1
The Loyalty Minute

Rob Gallo

1
Tommy Time

iHeartPodcasts

1
Branding Cow

Izabela Russell

1
London Review Bookshop Podcast

London Review Bookshop

1
Impact In Progress

Kimberly Eck

1
Startup Mistakes That Linger: Jason Sherman on Co-Founders, Smart Money, and MVP Learning 46:34

1
Another Round: More Sipping with Jeff Larson 51:18

1
MARKETING NEWS: 7 Marketing Trends to Expect in 2026 16:52

1
Why New Year’s Resolutions Fail: Willpower vs. System Design 5:19

1
Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It 9:17

1
Danny Dorling & Arianne Shahvisi: The Next Crisis 1:06:02

1
Lamorna Ash & James Butler: Don’t Forget We’re Here Forever 1:09:51

1
MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything 10:22

1
Jamieson Webster & Katherine Angel: On Breathing 1:06:05

1
Nick Saban’s “Dumbest” Call—and Why His Players Loved It 3:53

1
Laleh Khalili & David Wearing: Extractive Capitalism 1:07:57

1
Sheila Fitzpatrick & Owen Hatherley: The Death of Stalin 1:04:14

1
Laura Beatty & Edmund de Waal: Pear Trees 55:36

1
How a Mistake Turned Jingle Bells into a Christmas Song 4:19

1
Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover 13:02

1
T.S. Eliot at Faber 1:03:38

1
The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months 15:05

1
Philip Hoare & Olivia Laing: William Blake and The Sea Monsters of Love 1:04:22

1
From Medicare Fraud to Military Leadership: Learning Accountability After a Career-Defining Mistake (Dr. Josh McConkey) 42:16

1
Sasha Debevec-McKenney & Jack Underwood: Joy is My Middle Name 45:51

1
How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy 9:22

1
How a Lab Error Led to an Unnecessary Surgery 4:21

1
Jenny Uglow & Fiona Stafford on Gilbert White 57:24