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Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B
Manage episode 481752971 series 3664506
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In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.
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