Purpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like cause-related marketing, CSR and social marketing? And why do some brands get purpose right while others seem to miss the mark? These are the questions the G.O.A.T. Puneeta McBryan will be helping answer during her second time on the show. Puneeta currently works at ZGM as an Account Director with vast knowledge on the subject and also currently holds the title for the most-streamed Marketing Major episode of all time. If you're interested in learning more about this realm of marketing, be sure to check out Puneeta's latest blog post on ZGM here.