What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use their unique purpose and story to break into the grocery industry. In this episode, we dive into the overall campaign, the creative process, truth in advertising and the benefits of being honest with yourself both at work and in your everyday life.

Want to learn more about the case? Read more on ZGM's website here.

Want to hear more from Scott Steele? Read his clever blog post about how to succeed when you don't know what you're doing.