I was recently asked if I only help HR consultants with LinkedIn and email marketing.

And honestly — it shook me.

Because I thought it was obvious what I’m about, what I believe, and what I actually do.

Turns out… maybe it isn’t.

So I’ve recorded this episode to set the record straight.

To share my philosophy for building a successful HR consultancy.

So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to.

And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below.

Timestamps:

• 00:00 — What My Business Philosophy Is Really About
• Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants.
• 01:10 — The Mantra Behind Every £70K HR Consultancy
• How focusing only on actions that lead to leads, clients, and profit changes everything.
• 02:15 — The 80/20 Rule for HR Consultants Explained
• How the Pareto Principle helps you prioritise marketing tasks that get real business results.
• 03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants
• How choosing a clear audience unlocks easier lead generation and simpler marketing.
• 04:50 — How to Find Your Ideal HR Consultancy Niche
• Practical examples of how narrowing your focus makes marketing ten times more effective.
• 06:20 — Marketing Strategy for HR Consultants Who Hate Networking
• Why relying on networking alone keeps your consultancy stuck — and what to do instead.
• 07:45 — Branding and Messaging Tips for HR Consultants
• How to position your HR services so clients instantly see the value you provide.
• 09:00 — Why Most HR Consultants Struggle With Lead Generation
• The real reason consultants find it hard to get clients consistently — and how to fix it.
• 10:30 — Email Marketing for HR Consultants Made Simple
• How to use email to build trust, nurture relationships, and convert leads automatically.
• 12:00 — The Right Way to Measure Your Marketing Results
• What metrics to track so you know exactly what’s working and where to focus next.
• 13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth
• Why Facebook and Google ads can be a predictable, scalable way to win new clients.
• 15:00 — The Difference Between Hope and Strategy in Business
• How most HR consultants rely on luck — and how intentional marketing changes that.
• 16:30 — Sales Tips for HR Consultants Who Hate Selling
• Why selling is simply about helping — and how to close clients confidently without pressure.
• 18:00 — Building a Predictable £70K+ HR Consultancy Step by Step
• The intentional approach to creating consistent leads, clients, and income.
• 19:30 — Final Thoughts: Why Intent Is Everything
• My closing message on why clarity, focus, and purpose separate successful HR consultants from everyone else.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.