Marketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients. The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of your time and money. This podcast shares sector-specific insights from Pallant. Pallant makes your business easier to choose and harder to compete with. With over 20 years of experience and a background in process engineering, we specialise in digital marketing for manufacturing, engineering, defence, IT, and technical companies. We're experts in building websites, SEO and Google Ads. We communicate complex services, proprietary processes, and work under NDA in a way that attracts the right clients and generates the leads you need to grow your business. By focusing on what sets you apart, we make you the first choice for your ideal clients.