Stop Doing One-off Marketing & Start Building Momentum With Simran Kaur Marketing Espresso podcast

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Stop doing one-off marketing & start building momentum with Simran Kaur

2d ago 26:45

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If you’ve ever boosted a post on a whim, tried a week of ads, sent one email and then decided the channel “doesn’t work”, this chat is for you. I sat down with strategist Simran Kaur to unpack why one-off marketing keeps stalling and what it actually takes to build momentum you can measure. We didn’t chase hacks. We talked about rhythm, small tests, learning loops and the unsexy truth that consistency beats clever every time.

Simran and I started with the two mindsets that sink results before you even begin: the “I already know what to do because I heard it on a podcast” camp, and the “guarantee my ROI before we start” camp. Both avoid the same hard work - talking to customers, defining success up front and sticking with a test long enough to learn something. When campaigns underperform, the answer isn’t to pivot instantly. It’s to isolate what actually failed: the message, the audience, the timing, the offer or the follow-up.

We dug into the sales side too. There’s no point generating demand if you can’t respond quickly or nurture properly. If ten warm leads turned up tomorrow, who calls them, when, and with what? That gap between marketing activity and sales capacity is where good spend goes to die. Simran shared practical ways to match your activity to your ability to follow up, so you protect the brand while you scale.

The through-line in all of this is ownership. Agencies and AI can help, but you still need to understand your customers’ language, your numbers and your system. That means interviewing real buyers, using their words in your copy and running small, well-designed experiments before you throw serious budget behind anything. It’s calmer, clearer and far more effective than campaign roulette.

Key takeaways:

You don’t need a hack; you need a system. Start small with one audience, one message, one offer and one channel, and commit to a two-to-four-week run so you can actually learn. Don’t bin a channel without a post-mortem - change one variable at a time and retest. Keep sales and marketing joined at the hip so leads get fast, human follow-up. And keep the understanding in-house: know what you’re testing, what success looks like and what the numbers are telling you.

What to do next

Run a single micro-test and decide the success criteria before you hit go. Speak to five customers this month and borrow their wording for your ads, emails and landing pages. Map your follow-up so new enquiries hear from you within an hour, with a clear next step. Finally, write down your simple playbook - goals, audiences, messages, channels, KPIs and who does what - so the system keeps running even when you’re off the grid.

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