Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for marketers.

We explore:

• Why most businesses measure the wrong marketing metrics (and how it kills ROI).
• How WhatConverts helps agencies and businesses tie every lead back to real sales value.
• The truth behind Google Ads’ algorithms, Performance Max campaigns, and the future of AI-driven advertising.
• Why understanding customer lifetime value changes the entire conversation about marketing ROI.
• Practical lessons agencies and business owners can use to stop wasting ad dollars and start scaling profitably.

If you’ve ever wondered whether your marketing dollars are really working—or felt frustrated by confusing reports and empty metrics—this episode will give you the clarity you’ve been looking for.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.
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