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Your EA Should Be Your Greatest Business Asset, Not Just Another Employee
Manage episode 480236855 series 3438183
Kasim, founder of Pareto Talent and self-proclaimed "world's greatest failure," shares his counterintuitive approach to building six multi-million dollar businesses by mastering the art of delegation through international executive assistants.
The conversation reveals a fundamental challenge facing healthcare providers: they're performing two entirely different jobs simultaneously. While they excel at patient care, the business management side often becomes a bottleneck to growth. Kassim explains how chiropractors wearing "100 hats" can transform their practices by leveraging international talent pools where exceptional professionals view American employment as aspirational.
Most compelling is Kasim's "black box delegation" methodology—providing clear inputs and desired outcomes while staying completely out of the process. This approach develops true ownership and often reveals team members' natural strengths, creating a pathway from executive assistant to specialized roles like Director of Social Media or Operations. As he puts it, "Delegate a project, get out of their way. Delegate a project, get out of their way."
The discussion takes a fascinating turn exploring AI implementation in healthcare settings. Rather than practitioners spending valuable time learning these tools themselves, Kassim advocates for "AI-enabled EAs" who organically integrate automation where it genuinely adds value. His three-step productivity framework—eliminate, automate, delegate—leaves chiropractors focusing exclusively on their zone of genius: patient care.
Perhaps most reassuring is Kasim's optimistic outlook for healthcare amid technological disruption: "I don't care how advanced AI and robotics get—I still want to talk to my doctor." His perspective positions chiropractic care as "the vanguard" of human-centered business models that will continue thriving regardless of automation trends.
Contact Kasim at ParetoTalent.com
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Chapters
1. Your EA Should Be Your Greatest Business Asset, Not Just Another Employee (00:00:00)
2. Introduction to Pareto Talent (00:00:41)
3. The Value of International Labor (00:02:05)
4. Why Chiropractors Need Executive Assistants (00:05:09)
5. Finding Your EA's True Strengths (00:09:07)
6. The Three-Step Productivity Rule (00:18:01)
7. AI Implementation for Healthcare Practices (00:21:37)
8. Why Local Healthcare Will Survive AI Disruption (00:24:53)
119 episodes
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