Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools t ...
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Enrico Dolcecore Podcasts
Faith, Fatherhood and Figuring It Out is about helping single dads of faith (separated/divorced/widowed) navigate the pain of the new journey we find ourselves on, while building purposeful connection with our girls to help them become all they are meant to be. Your host, Bruce Malmstrom, is a single dad who interviews girl dads, as well as daughters, to gain wisdom and insights into the importance of the father-daughter relationship and how having a strong relationship sets our daughters up ...
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AI Broke Facebook Ads: What Chiropractors Need to Know
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20:04Something significant happened in early 2025 that's affecting chiropractors across the country - Meta rolled out their new AI systems, completely changing how Facebook ads work. The precision targeting tools we relied on for years have vanished, replaced by artificial intelligence making decisions about who sees your ads. The results? Lower quality…
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Mastering Local SEO: The Secret to Chiropractic Practice Visibility
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19:06What's the number one marketing question chiropractors are searching for right now? How to gain visibility online and build trust before patients walk through the door. The answer lies in mastering local SEO and leveraging your reputation – fundamental building blocks that can transform your practice's growth trajectory. Your Google Business Profil…
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Stop Throwing Away Half Your Ad Budget With Better Lead Conversion
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22:51Are your Facebook and Google ads generating plenty of leads but few actual patients? You're not alone. The frustration of watching potential patients ghost you after initial contact is all too common in healthcare marketing. Converting clicks to patients requires more than just generating leads—it demands a systematic approach to nurturing those co…
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Stop Selling Price and Start Solving Problems
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37:09When was the last time your marketing made potential clients say "WOW"? In this eye-opening conversation with John "JD" Dwyer from the WOW Institute, we dive deep into marketing strategies that generate what he calls "avalanche leads" – not just a trickle of prospects, but a flood of qualified potential clients ready to buy. JD challenges the conve…
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Ever feel like you're throwing money into a black hole with chiropractic marketing? The constant cycle of Meta ads, Google campaigns, and agency-hopping without sustainable results is a common frustration we hear from practitioners nationwide. The solution lies in building a marketing flywheel – a self-reinforcing system where visibility, trust, an…
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Your Marketing Budget Isn't Working Because You're Not Tracking the Right Data
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25:01Every chiropractor knows the challenge: you need new patients, but which marketing channels actually deliver the best return on investment? In this revealing conversation with Scott Desgrosseilliers from Wicked Reports, we dive deep into the often-misunderstood world of marketing attribution and how it can transform your practice's growth strategy.…
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Does this sound familiar? You're spending money on ads, generating leads who eagerly share their contact information—and then they completely ghost you. Worse yet, when your team follows up, they get the dreaded "STOP" text. It's frustrating, expensive, and entirely fixable. The disconnect happens because most practices fundamentally misunderstand …
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Your Waiting Room Is a Missed Marketing Opportunity
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35:29Have you ever considered what your patients are absorbing while sitting in your waiting room? In this eye-opening conversation with Greg Zoldy of ChiroMedia, we explore the often-overlooked power of internal marketing in chiropractic practices. Greg shares his compelling journey from nearly tanking a successful practice to developing a revolutionar…
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Handshakes Beat Hashtags: Community Strategies for Million-Dollar Practices
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22:48Are you obsessing over likes, clicks, and funnels while overlooking what truly builds a thriving chiropractic practice? In this eye-opening conversation, we explore why grassroots marketing strategies remain the most powerful trust-building tools for chiropractors, even in our digital-first world. The data doesn't lie: 92% of people trust recommend…
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Embracing the AI Revolution in Your Chiropractic Practice
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30:20The digital marketing landscape has undergone a radical transformation, and if you've felt your practice marketing struggling lately, artificial intelligence is likely the culprit—and your potential savior. This eye-opening exploration of AI's impact on chiropractic marketing cuts through the confusion to deliver actionable insights for practices f…
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The One SEO Tool Every Chiropractor Is Overlooking
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17:52Discover the powerful yet overlooked marketing tool that's hiding in plain sight for every chiropractor—your Google Business Profile. Despite being completely free and taking less than 15 minutes to optimize, this digital asset is frequently neglected, costing practices valuable new patients every day. The statistics are eye-opening: a staggering 9…
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What You Don't Repair Will Repeat: Dr. Mel Krug on Personal Growth
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26:41Taking a pause from traditional marketing advice, this powerful conversation with Dr. Mel Krug explores the deeper personal patterns that may be blocking your practice growth and business success. Dr. Krug shares her transformative journey from rugby injury to chiropractic revelation, explaining how childhood experiences before age 10 often create …
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Lead Quality Crash: Why Meta Ads Fail and What to Do About It
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25:23Have your Facebook ads suddenly stopped delivering quality leads? You're not alone, and it's not your imagination. In this raw, tactical episode, we dive deep into the seismic shift happening with Meta advertising that's left practice owners frustrated and wondering where their marketing ROI went. The problem isn't your ad creative or your offer – …
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Meta Ads Evolution: What's Working in 2025
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19:04Meta advertising isn't dead—it's evolved, and chiropractors who understand these changes can still dominate their local markets. The platform has shifted dramatically toward AI-powered campaign structures, requiring a fundamental rethinking of how we approach Facebook and Instagram marketing for healthcare practices. The most significant change is …
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From Cold Clicks to Committed Patients: The Facebook Lead Transformation Guide
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25:13Are your Facebook leads ghosting you before they even walk through your door? You're not alone. After watching lead quality decline steadily over the past 18 months, we're breaking down exactly what's changed and—more importantly—how to fix it. The truth about Facebook marketing isn't pretty: you're dealing with ice-cold prospects who need careful …
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Call Me Maybe? The Art of Not Burning Your Marketing Dollars
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27:59Ever wondered why your chiropractic marketing seems to be generating leads but not patients? The problem might not be your marketing strategy or the quality of leads—it could be what happens after those leads come in. Jen Troy of The Troy Method pulls back the curtain on one of the most overlooked aspects of practice growth: consistent, professiona…
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The patient acquisition landscape is undergoing a radical transformation, and practices stuck in outdated follow-up methods are being left behind. Sam Hickey and Robert Boyston from Next Level AI Solutions join the podcast to reveal the game-changing potential of conversational AI for chiropractic practices. When potential patients submit their inf…
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The Power of Dynamic URLs: Work Smarter, Not Harder
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31:05The digital revolution has transformed how healthcare professionals market their services, yet many chiropractors still struggle with outdated web strategies. In this eye-opening conversation with Scott Cate, founder of 301.pro, we explore how something as seemingly simple as URL management can revolutionize your practice's marketing effectiveness.…
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Stop Blaming Your Leads and Fix Your Systems Now
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29:19Why do so many chiropractic practices spend thousands on advertising only to watch potential patients slip through their fingers? The answer isn't in your marketing strategy – it's in what happens after the lead comes in. As both a practicing chiropractor and marketing consultant, I've witnessed firsthand the critical mistakes that turn hot leads i…
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Digital Compliance for Chiropractors: What You Don't Know Could Cost You $20,000
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27:17When was the last time you thought about whether someone with dyslexia, blindness, or motor impairments could use your chiropractic website? Digital accessibility isn't just a technical specification—it's a critical business consideration that affects both your legal liability and your ability to serve everyone who needs your care. Chad Sollis from…
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Your EA Should Be Your Greatest Business Asset, Not Just Another Employee
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28:50Kasim, founder of Pareto Talent and self-proclaimed "world's greatest failure," shares his counterintuitive approach to building six multi-million dollar businesses by mastering the art of delegation through international executive assistants. The conversation reveals a fundamental challenge facing healthcare providers: they're performing two entir…
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Five Steps to Transform Your Practice's Marketing Approach
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30:44Marketing without a plan is like treating patients without a diagnosis—you might occasionally get lucky, but you won't consistently achieve results. In this conversation with Corey Morris, founder of Voltage and creator of the Digital Marketing Success Plan, we uncover the strategic framework that separates thriving healthcare practices from those …
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Front Desk to Sales Team: Maximizing Your Practice's First Impression
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23:38Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it. In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing a…
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Your YouTube Channel Will Bring Patients Through Your Door
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28:58Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos. Dr. Salubro takes us through his YouTube journey that began in 2013, s…
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Why Are You Still Hiding Your Practice Videos on a Hard Drive?
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14:36Ready to transform your chiropractic marketing without spending countless hours creating content? This episode reveals why YouTube should be central to your digital strategy, even if you have no desire to become a YouTube star. YouTube isn't just another social media platform—it's a powerful SEO engine directly connected to Google's search algorith…
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Your chiropractic website might be quietly costing you dozens of new patients every month. Most practitioners don't realize that visitors make the decision to stay or leave within just one second of landing on your homepage—the infamous "five-second rule" that separates thriving practices from struggling ones. Through this comprehensive breakdown, …
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Nurturing Lifetime Patients: The Top 10 Growth Strategies
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23:58What separates thriving chiropractic practices from those that struggle isn't clinical excellence—it's mastering the art of patient nurturing from first contact through years of care. When you treat your practice like your baby, constantly nurturing relationships at every touchpoint, you create the foundation for lifetime patients who remain loyal …
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No BS Marketing: Proven Referral Systems That Work
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26:52Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billion to $10 billion in just three years, Dave reveals why most healthcare providers completely miss five of t…
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Your Ideal Patients Are Streaming—Here's How to Reach Them
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14:17Ready to take your chiropractic marketing to the next level? Programmatic marketing might be the missing piece in your strategy puzzle. After mastering referrals, Google My Business, SEO, and paid advertising on platforms like Facebook and Google, programmatic marketing represents that cherry-on-top approach that leverages AI to target your ideal p…
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Unlock the secrets to successful Facebook marketing with our latest episode focused on the intricacies of ad quality. As a chiropractor or business owner, understanding the nuances of Facebook advertising can significantly elevate your outreach efforts and ultimately improve your bottom line. We delve into critical metrics that dictate ad performan…
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Creating Viral Chiropractic Videos to Attract New Patients
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22:41Unlock the secrets to skyrocketing your chiropractic practice's visibility with our latest episode of Marketing 101 for Chiropractors. Ever wondered how to turn simple video content into a magnet for new patients? We guarantee you'll walk away with actionable strategies to craft videos that not only capture attention but also drive conversions on s…
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AI Tools to Boost Your Chiropractic Business Efficiency
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21:07Unlock the secrets of AI-driven marketing for chiropractors, and transform your practice's outreach like never before! Imagine creating a whole month’s worth of social media content in under an hour, boosting your online presence with SEO-friendly blogs, and effortlessly engaging your patients with automated email nurturing—all with the powerful to…
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Maximizing Patient Engagement and Compliance
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19:33Is your chiropractic practice ready to navigate the ever-changing landscape of digital marketing? Discover crucial insights with Dr. Enrico Dolcecore as he unravels the latest digital marketing strategies every chiropractor needs to know. With Meta's sweeping privacy updates reshaping Facebook and Instagram advertising, Dr. Dolcecore highlights the…
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From Adjustments to Algorithms: A Chiropractor's Journey
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35:24Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the burgeoning world of the internet. In our conversation, Jeff shares how teaching himself web development led…
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Strategies to Strengthen Your Facebook Ads
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25:25Discover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mistakes chiropractors make and offers insights into crafting compelling ads that truly engage your target a…
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Optimizing Chiropractic Operations with AI Solutions
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17:33Unlock the secrets to revolutionizing your chiropractic practice with the power of AI and app integration. Imagine a world where appointment bookings, content creation, and social media management are no longer a burden. This episode promises to guide you through the latest technological tools, from Canva and ChatGPT to Hootsuite and Later, aimed a…
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Engage and Educate: The New Era of Video Marketing
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25:18Unlock the secrets of impactful marketing with the power of video content! Discover how businesses are transforming their strategies as we look toward 2025, with video proving to be the ultimate tool for retaining audience attention. I, Dr. D, alongside the insightful Jordan Parker, reveal how chiropractic practices are thriving contrary to outdate…
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Strategic Marketing Planning for Your Chiropractic Practice in 2025
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18:18What if you could turn predictable slow seasons into periods of thriving growth for your chiropractic practice? Join me, Dr. Enrico Dolcecore, as we explore the art of crafting a powerful marketing calendar for 2025. By diving into past performance data, we uncover hidden trends and strategize for both peak and low periods, ensuring that you're alw…
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Transforming Your Email List into a Revenue Generator
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32:46Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices and his father's entrepreneurial wisdom guided him to coach small business owners. We explore the untapped…
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Harnessing Disney Magic to Elevate Customer Experiences
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23:53What if you could elevate your business by creating magical customer experiences inspired by Disney? Join us as Vance Morris, a former Disney food and beverage manager turned successful entrepreneur and business coach, uncovers the secrets behind his journey from the magic kingdom to the world of premium carpet cleaning. Vance explains how his Disn…
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Chiropractic Conversations to Boost Community Engagement
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15:57Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how the…
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Building Community Online to Expand Your Digital Reach
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34:43Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and a…
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Enhancing Sleep Quality Through Chiropractic Partnerships with Saatva Mattresses
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23:25Unlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic materials like New Zealand wool, align with chiropractic values and aim to improve patients' wellbeing. Wi…
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Strategic Marketing Planning for Thriving Chiropractic Practices
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19:57Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. …
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Secrets to Successful Email and Social Media Marketing
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28:25Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audi…
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Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disrup…
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Winning Marketing Strategies from an Austin Expert
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25:52Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the …
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Expert Tips on Navigating Chiropractic Marketing Phases
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20:02What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challen…
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Organic Growth with Targeted Blog Content
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16:21Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outs…
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Effective Email Techniques for Chiropractic Success
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17:49Can newsletters really skyrocket your chiropractic practice? Discover how newsletters are making a powerful comeback in the world of marketing, particularly for chiropractors and small business owners. Join Dr. Enrico as he dissects why maintaining a robust email list is crucial and how it can keep your practice in the forefront of your client’s mi…
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