From PT to Telehealth Pro: Adding GLP-1s and Peptides without the Headaches
Manage episode 512815652 series 3438183
Ever felt the plan stall because a patient’s weight kept their knees sore and their back flared no matter how clean the adjustments and rehab were? We dig into a practical, ethical way to add GLP‑1s and peptides to a chiropractic practice—without hiring staff, stocking meds, or gambling your ad accounts. Jessica, a veteran PT turned healthcare marketing and telehealth operator, walks us through the exact five‑part system she uses to stand up a white‑label program: licensed providers for chart review, LegitScript‑friendly pharmacies, a software hub that handles intake and order flow, compliant payment processing, and storytelling‑first marketing that actually survives Meta’s filters.
We talk shop about what really works in 2025: consented microinfluencer and patient UGC instead of banned before‑and‑afters, email lists as the quiet conversion engine, and simple in‑office touches like QR codes that let curious patients opt in. On the clinical side, we cover eligibility, safety flags, and why pairing supervised medication with nutrition, movement, and check‑ins leads to better musculoskeletal outcomes—not a shortcut, a catalyst. The business math gets real too: modest provider fees, transparent cost of goods, and typical monthly margins that compound as patients stay on therapy for six months or transition to microdosing. One happy patient often becomes three, and recurring revenue funds better care across the board.
If you’ve wondered whether GLP‑1s belong in a rehab‑centric clinic, this conversation shows how to do it cleanly: branded to your practice, compliant across channels, and largely automated from intake to doorstep. You keep the relationship and the standards; the telehealth layer handles the logistics. Ready to turn trust into outcomes and a resilient revenue line? Subscribe, share this with a colleague who’s on the fence, and leave a quick review with the one question you still want answered.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Chapters
1. Meet Jessica and the big idea (00:00:00)
2. How she built GLP‑1 marketing expertise (00:02:30)
3. The five pillars of white‑label telehealth (00:04:40)
4. Why GLP‑1s fit rehab and chiro care (00:07:30)
5. Compliance pitfalls and what to avoid (00:10:40)
6. Creative, compliant ads that convert (00:13:05)
7. Clinical safety and legit pharmacies (00:15:40)
8. Operations: setup to patient doorstep (00:18:20)
9. Pricing, margins, and recurring revenue (00:21:50)
139 episodes