))
Why Bath and Body Works Lost Its Scent With Shoppers (November 20, 2025)
Manage episode 520407037 series 3664448
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook.
In this episode, we break down what went wrong and whether the turnaround plan has a real shot.
We cover:
- How chasing “adjacent” categories like shampoo and laundry backfired
- Why discounting destroys price integrity in a brand-led business
- The missed opportunity in e-commerce and Amazon resellers
- What Bath and Body Works can learn from Walmart, Target and TJX
- How to think about profit from the core in your own business
If you want to sharpen your operator brain and see how a real consumer brand tries to pull out of a stall, this one is for you.
Partner Links:
- Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025
Chapters:
- 00:30 Introduction to Bath and Body Worksv
- 06:37 Analyzing Bath and Body Works' Strategy
- 11:40 Challenges in Product Expansion
- 17:32 E-commerce Strategy and Customer Engagement
- 27:34 Future Outlook
Learn more about Executive Presentation and Storytelling Training with Management Consulted
More Market Outsiders:
86 episodes
Share
