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Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable

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Manage episode 501139004 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies.

Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers.

She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers.

Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

396 episodes

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iconShare
 
Manage episode 501139004 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies.

Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers.

She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers.

Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

396 episodes

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