Jed Simpfendorfer And Darren Discuss What Marketers Really Want

Managing Marketing

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14d ago 50:24

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Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels.

Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies when pitching for a marketer’s business. To date, the not particularly satisfactory answerto this complex question is, it depends.

But Jed provides eight clear things that most marketers are looking for and need in their roles and careers.

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Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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