It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Elevating the Voice of the Fan w/ Chief Fan Officer Shawn McIntosh
Manage episode 313472787 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, David sits down with Shawn McIntosh, Charlotte FC’s Chief Fan Officer, the first role of its kind in any professional league. Throughout the conversation, Shawn shares his strategies and tactics for building relationships with Charlotte FC supporters and community leaders and bringing that voice to the table in internal club meetings.
Show Notes
3:06 What is a Chief Fan Officer?
4:25 Sharing the fans’ voice with Charlotte FC’s senior leaders
7:29 Shawn’s background and fit for the Chief Fan Officer role
10:12 Bridging the gap between fan desires and business operations
12:39 Charlotte FC’s interview experience
15:46 Expectations of Charlotte FC’s corporate partners
17:54 Defining success and the vision for the Chief Fan Officer role
20:31 The Charlotte FC match day experience
23:05 Seeking inspiration outside of soccer
25:21 Incorporating the Charlotte culture into match day
29:13 Embracing transient cultures
31:26 Charlotte FC’s org chart and meeting routine
34:37 Engaging with Charlotte FC supporters
38:48 Trusting supporters with behind-the-scenes conversations
42:35 Fostering supporter to supporter connections
46:45 Charlotte FC’s Year One KPIs
50:55 Transparent conversations with staff and building culture
56:25 Shawn’s parting advice
------
For the latest news on Charlotte FC, follow them on Facebook | Twitter | Instagram | YouTube
Connect with Shawn via email or on Twitter
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
Share
Manage episode 313472787 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, David sits down with Shawn McIntosh, Charlotte FC’s Chief Fan Officer, the first role of its kind in any professional league. Throughout the conversation, Shawn shares his strategies and tactics for building relationships with Charlotte FC supporters and community leaders and bringing that voice to the table in internal club meetings.
Show Notes
3:06 What is a Chief Fan Officer?
4:25 Sharing the fans’ voice with Charlotte FC’s senior leaders
7:29 Shawn’s background and fit for the Chief Fan Officer role
10:12 Bridging the gap between fan desires and business operations
12:39 Charlotte FC’s interview experience
15:46 Expectations of Charlotte FC’s corporate partners
17:54 Defining success and the vision for the Chief Fan Officer role
20:31 The Charlotte FC match day experience
23:05 Seeking inspiration outside of soccer
25:21 Incorporating the Charlotte culture into match day
29:13 Embracing transient cultures
31:26 Charlotte FC’s org chart and meeting routine
34:37 Engaging with Charlotte FC supporters
38:48 Trusting supporters with behind-the-scenes conversations
42:35 Fostering supporter to supporter connections
46:45 Charlotte FC’s Year One KPIs
50:55 Transparent conversations with staff and building culture
56:25 Shawn’s parting advice
------
For the latest news on Charlotte FC, follow them on Facebook | Twitter | Instagram | YouTube
Connect with Shawn via email or on Twitter
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
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Similar to Making the Fan
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
In each episode of "Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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Go offline with the Player FM app!
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