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Sean Ro shares lessons from launching Lunar, an unapologetically Asian hard seltzer

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Manage episode 504194487 series 3319754
Content provided by Pirate Audio and Epicenter NYC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pirate Audio and Epicenter NYC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hard seltzer is one of the fastest-growing areas of the beverage industry. But within that, there’s still room for brands that bring something new to the table. Lunar does this with flavors like yuzu, lychee, and Korean plum, and with packaging that makes its Asian roots impossible to miss.

The company was founded by Sean Ro and Kevin Wong, who built the business with a lean team and a clear vision. And now, Lunar’s award winning drinks can be found in places like Trader Joe’s, Whole Foods, and Target.

In this episode Sean shares the realities of fundraising, the importance of staying authentic, and the lessons he carried from working in tech into the beverage world.

Learn more: https://www.drinklunar.com/

Find Lunar near you: https://www.drinklunar.com/pages/find-in-store

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 504194487 series 3319754
Content provided by Pirate Audio and Epicenter NYC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pirate Audio and Epicenter NYC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hard seltzer is one of the fastest-growing areas of the beverage industry. But within that, there’s still room for brands that bring something new to the table. Lunar does this with flavors like yuzu, lychee, and Korean plum, and with packaging that makes its Asian roots impossible to miss.

The company was founded by Sean Ro and Kevin Wong, who built the business with a lean team and a clear vision. And now, Lunar’s award winning drinks can be found in places like Trader Joe’s, Whole Foods, and Target.

In this episode Sean shares the realities of fundraising, the importance of staying authentic, and the lessons he carried from working in tech into the beverage world.

Learn more: https://www.drinklunar.com/

Find Lunar near you: https://www.drinklunar.com/pages/find-in-store

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

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