In this third episode of our Why We Buy Summer Book Club series, host Patrick Keiser explores one of the most iconic — and actionable — insights from Paco Underhill’s retail classic: shoppers almost always turn right. This subtle customer behavior holds big implications for your store’s layout, traffic flow, and product placement strategy.
As Patrick walks us deeper into the shopper journey, he breaks down how customer movement tends to follow a predictable question mark pattern — and why the front right section of your store is often the most valuable real estate. You’ll hear examples of what to place there, what to avoid, and how to optimize other areas of your floor plan to match the psychology of modern shoppers.
✅ In this episode:

• Why most customers gravitate toward the right when entering a store
• How to maximize sales in your “prime real estate” section
• Where to place cash wraps to preserve the natural flow
• Why display orientation can make or break a product’s visibility
• How to use shopper dominance (right-handedness!) to your advantage

Whether you’re rearranging your store or simply rethinking your floor plan, this episode offers clear, actionable guidance to help you create a more intuitive and profitable shopping experience.
📚 Haven’t caught the first two episodes? Be sure to start with Part 1 (curb appeal) and Part 2 (decompression zone) — then come back to continue the walk through your store.
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Keywords: Paco Underhill, Why We Buy, retail floor plan, store layout tips, customer behavior, boutique merchandising, foot traffic strategy, Heart on Main Street, retail podcast, shopping habits, visual merchandising, Main Street Matters