Best Patrick Keiser Podcasts (2025)

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Episode 47: Strategy and Tactics of Pricing- Compete on Value, Not Price 11:47

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3d ago11:47

11:47

Big-box stores and online giants can always go lower — but independent retailers can always go better. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with one of the most important topics in retail: how to win customers without racing to the bottom. As Nagle…

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Episode 46: Strategy and Tactics of Pricing- Price Structures that Work 14:39

5d ago14:39

14:39

The right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice. As Nagle writes: “A good price structure turns the art of selling into the science of choice…

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Episode 45: Strategy and Tactics of Pricing- Pricing Psychology 13:52

10d ago13:52

13:52

Why do some prices feel right while others trigger hesitation? In this episode of Main Street Matters, Patrick Keiser explores one of the most fascinating and practical parts of pricing strategy: the psychology behind how customers perceive value. As Thomas Nagle writes in The Strategy and Tactics of Pricing, “Customers do not perceive prices as nu…

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Episode 44: Strategy and Tactics of Pricing-Know Thy Customer: Pricing for Different Customer Segments 24:35

21d ago24:35

24:35

Not all customers are created equal — and they shouldn’t all pay the same price. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into customer segmentation — the key to understanding who truly values your products, services, and experience. A…

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Episode 43: Strategy and Tactics of Pricing- Value-Based Pricing: Why Cost-Plus Misses the Mark 19:44

25d ago19:44

19:44

Most independent retailers set prices the same old way — take the cost, add a markup, and hope for the best. But what if that approach is quietly costing you money? In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into value-based pricing — th…

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Episode 42: Strategy and Tactics of Pricing- The Hidden Power of Pricing 12:03

28d ago12:03

12:03

Independent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line…

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Episode 41: Creating Show-Stopping Holiday Window Displays with Amy Meadows 1:09:24

1M ago1:09:24

1:09:24

The holidays are the most wonderful — and busiest — time of the year for independent retailers. One of the most powerful ways to stand out, drive foot traffic, and create a little Main Street magic? A beautifully decorated holiday window. Join us for an inspiring and practical conversation with Amy Meadows, founder of Windows Matter and former head…

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Episode 40: What We Hoard and Why with Melodie van der Baan 57:51

1M ago57:51

57:51

Have you ever wondered why certain items linger in your stockroom despite knowing they’re not selling? It might not be about poor planning. Sometimes, the reasons go deeper. Join Melodie van der Baan, Co‑Founder and CEO of Max Retail. Together, we’ll explore the emotional and strategic underpinnings of why inventory gets stuck, and tell the stories…

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Episode 39: Duct Tape Marketing- The Marketing System Mindset 17:03

1M ago17:03

17:03

Independent retailers don’t fail because they lack effort — they fail because marketing feels random, overwhelming, and inconsistent. In this final episode of our Duct Tape Marketing series, Patrick Keiser ties everything together and shows how to adopt the marketing system mindset that turns one-off tactics into a steady, sustainable process. Mark…

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Episode 38: Duct Tape Marketing-Measuring What Matters: Metrics for Retailers 14:26

1M ago14:26

14:26

Most independent retailers don’t fail because they lack effort — they fail because they’re flying blind. Without tracking the right numbers, you can’t know what’s working, what’s wasting money, or where to focus your energy. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus …

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Episode 37: Duct Tape Marketing- Growing Through Collaboration 20:00

2M ago20:00

20:00

Independent retailers don’t have to do it all alone. In fact, some of the most effective growth strategies come from teaming up with other businesses and organizations. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on the power of partnerships. Partnerships allow you to …

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Episode 36: Duct Tape Marketing- Consistency Beat Chaos: Creating Your Marketing Calendar 14:46

2M ago14:46

14:46

Most independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity. Instead of scrambling to promote ho…

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Episode 35: Duct Tape Marketing- Referrals on Purpose: Creating a System for Word-of-Mouth 16:34

2M ago16:34

16:34

Every retailer loves referrals — but few have a system to generate them consistently. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into the referral stage of the Marketing Hourglass. Referrals are the most powerful form of marketing because trust is already built in…

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Episode 34: Duct Tape Marketing- Your Digital Storefront: Building a Total Online Presence 20:16

2M ago20:16

20:16

For most customers, the first impression of your retail store doesn’t happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence. Your digital storefront is as important as your physical one. Customers are…

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Episode 33: Duct Tap Marketing-Trust Builders: Using Content to Win Hearts 18:12

2M ago18:12

18:12

Trust is the currency of retail. Without it, your marketing falls flat and your sales stall. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into how content marketing builds trust for independent retailers. Content isn’t just about blogging or chasing the latest socia…

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Episode 32: Duct Tape Marketing-Crafting a Talking Logo to Stand Out Among the Crowd 14:51

2M ago14:51

14:51

In a crowded marketplace, sameness is death. If your independent retail store looks and sounds just like everyone else, customers have no reason to choose you. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on differentiation, specifically, how to craft your talking logo.…

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Episode 31: Duct Tape Marketing- Your Perfect Customer 14:51

2M ago14:51

14:51

Independent retailers often say, “Everyone is my customer.” But in reality, trying to appeal to everyone means you end up connecting with no one. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch and explains why defining your ideal customer profile is the single most important step in c…

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Episode 30: Duct Tape Marketing- Laying the Foundation through the Marketing Hourglass 13:15

2M ago13:15

13:15

Independent retailers need more than one-time sales; they need loyal customers who come back again and again. In this kickoff to our Duct Tape Marketing podcast series, host Patrick Keiser introduces John Jantsch’s powerful Marketing Hourglass framework (Know, Like, Trust, Try, Buy, Repeat, Refer) and shows how it applies to small businesses and Ma…

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Episode 29: Looking Back on Our Asheville Rebuild 30:41

2M ago30:41

30:41

Last week, Heart on Main Street traveled to Asheville, NC, to help a community rebuild following last year's devastation caused by Hurricane Helene. Host Patrick Keiser, tells the story of three stores that were affected by the hurricane and the flooding that ensued: Second Gear, which had been located in the River Arts District, Diamond Brand Outd…

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Episode 28: After the Storm: Stories of Recovery and Rebuilding in the Wake of a Natural Disaster 1:11:54

3M ago1:11:54

1:11:54

In this episode, host Patrick Keiser talks with three retailers who have been through traumatic experiences and seen the devastation of their stores at the hands of natural disasters. Andrea Morris of Brickwood Boutique in Temple, TX, Anita Cereceda of The Islander in Fort Myers Beach, FL, and Christy Morris of Mix Mercantile in Sulphur, OK, all sh…

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Episode 27: Why We Buy- Displays that Drive Sales 16:02

3M ago16:02

16:02

In this final episode of our Why We Buy Summer Book Club series, we’re combining the art of visual merchandising with the science of shopper behavior to unlock one of Paco Underhill’s most valuable insights: how display height, depth, and tactile engagement work together to keep customers in your store longer, interacting with more products, and ma…

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Episode 26: Why We Buy- The Art of Adjacency 15:41

3M ago15:41

15:41

In this ninth installment of the Why We Buy Summer Book Club series, host Patrick Keiser explores one of Paco Underhill’s most powerful retail strategies: the Art of Adjacency. It’s the science — and art — of placing complementary products together to spark more sales. Forget fighting over “prime” display space; cross-merchandising the right way ca…

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Episode 25: Why We Buy- Dressing Room Decisions 13:19

3M ago13:19

13:19

In this eye-opening installment of the Why We Buy Summer Book Club series, host Patrick Keiser dives into one of the most overlooked but critically important areas of a retail store: the dressing room. Based on insights from Paco Underhill’s retail classic Why We Buy, this episode unpacks why fitting rooms aren’t just changing spaces — they’re conv…

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Episode 24: Why We Buy-Sign, Sign, Everywhere a Sign! 13:52

3M ago13:52

13:52

In this episode of Main Street Matters, we turn our attention to one of the most overlooked tools in your retail arsenal: signage. As part of our Why We Buy Summer Book Club series, host Patrick Keiser breaks down why great signs do more than inform — they guide, persuade, and create memorable in-store experiences. Drawing from Paco Underhill’s cla…

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Episode 23: Why We Buy- Designing for Everyone 17:38

3M ago17:38

17:38

In this sixth installment of our Why We Buy Summer Book Club series, host Patrick Keiser takes a thoughtful look at how age and physical ability shape the way customers shop — and what retailers can do to make their stores more accessible, inclusive, and profitable. Drawing on key insights from Paco Underhill’s classic Why We Buy, Patrick explores …

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Episode 22: Why We Buy- Sensing Retail Success 17:29

3M ago17:29

17:29

What if you could increase impulse purchases just by letting customers touch, smell, hear, or even taste your products? In this fifth installment of our Why We Buy Summer Book Club series, host Patrick Keiser dives deep into how sensory engagement drives buying behavior — and why independent retailers need to think beyond sight alone. Drawing inspi…

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Episode 21: Why We Buy: Creatures of Comfort 14:35

3M ago14:35

14:35

In Part 4 of our Why We Buy Summer Book Club series, host Patrick Keiser digs into a powerful truth from Paco Underhill’s retail research: the more comfortable customers feel in your store, the longer they’ll stay — and the more they’ll spend. This episode explores how comfort influences customer behavior and sales, from reducing congestion to prov…

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Episode 20: Why We Buy: The Right Placement 12:09

4M ago12:09

12:09

In this third episode of our Why We Buy Summer Book Club series, host Patrick Keiser explores one of the most iconic — and actionable — insights from Paco Underhill’s retail classic: shoppers almost always turn right. This subtle customer behavior holds big implications for your store’s layout, traffic flow, and product placement strategy. As Patri…

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Episode 19: Why We Buy: The Decompression Zone 13:39

4M ago13:39

13:39

In this second installment of our Why We Buy Summer Book Club series, host Patrick Keiser unpacks one of the most overlooked yet critical parts of any retail space — the decompression zone. Based on insights from Paco Underhill’s seminal book, Why We Buy, this episode explores what happens in the first 5 to 10 feet inside your store and why it can …

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Episode 18: Why We Buy: The Store Experience Starts Outside 20:06

4M ago20:06

20:06

Welcome to the kickoff of our Main Street Matters Summer Book Club series! In this special edition of the podcast, host Patrick Keiser dives into the first takeaway from Paco Underhill’s retail classic Why We Buy. And it all begins… before your customer even walks in the door. This week’s episode explores how the outside of your store sets the tone…

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Episode 17: The Five Senses of Retail: Designing a Store That Customers Feel 15:06

4M ago15:06

15:06

In today’s episode of Main Street Matters, Patrick Keiser explores a game-changing idea: your store isn’t just a place to shop, it’s a full sensory experience. Customers don’t just buy with their wallets. They buy with their eyes, ears, hands, noses, and even taste buds. That’s why the most memorable retail spaces are those that engage all five sen…

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Episode 16: All Things WhizBang and Bob Negen! 48:33

4M ago48:33

48:33

Join host Patrick Keiser for a special episode of Main Street Matters as he sits down with Bob Negen, the respected founder and owner of Whizbang Retail Training. A seasoned retailer who built an incredibly successful business before launching another venture to teach other retailers, Bob has been a vital supporter of Heart on Main Street. In this …

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Episode 15: What Happens When Retailers Come Together: The Power of Community in Independent Retail 19:26

5M ago19:26

19:26

In this inspiring episode of Main Street Matters, host Patrick Keiser explores one of the most transformative forces in retail: community. Through real-life stories from Saratoga Springs, NY, to Lincoln, IL, Patrick highlights how independent retailers across the country are coming together to collaborate, support one another, and create thriving d…

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Episode 14: Retail That Gives Back: Building a Store With Purpose 15:27

5M ago15:27

15:27

What if the secret to long-term retail success isn’t just found in your numbers, but in your values? In this inspiring and actionable episode of Main Street Matters, host Patrick Keiser explores how independent retailers across the country are building their businesses around generosity, connection, and purpose. You’ll hear stories of shop owners w…

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Episode 13: 5 SEO Mistakes Retailers Make — and How to Fix Them with Samantha Conner 59:24

5M ago59:24

59:24

If you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them with…

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Episode 12: Retail as a Relationship: Why Loyalty Starts with the Little Things 11:05

5M ago11:05

11:05

In a world dominated by big-box convenience and digital ads, what truly sets independent retailers apart? Relationships. In this heartfelt episode of Main Street Matters, host Patrick Keiser explores how genuine customer connections are built — not with marketing gimmicks, but with consistent, thoughtful, everyday moments. Drawing inspiration from …

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Episode 11: The 5-Minute Fix: Tiny Changes That Make a Big Retail Impact 15:27

6M ago15:27

15:27

What if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential. Drawing on insig…

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Episode 10: Quick Wins to Improve Sales and Save Time with Daniel Tadros 32:46

6M ago32:46

32:46

In this conversation, Patrick Keiser speaks with Daniel Tadros, founder of 360 Retail Management, about strategies for independent retailers to improve sales and efficiency. They discuss the importance of optimizing POS systems, enhancing product listings for better SEO, and leveraging AI tools to streamline operations and improve customer service.…

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Episode 9: Main Street Mythbusting: Debunking the Biggest Misconceptions in Retail 12:52

6M ago12:52

12:52

Is Main Street retail really fading away? Are small businesses doomed to lose on price? In this bold and empowering episode of Main Street Matters, host Patrick Keiser busts four of the most common myths surrounding independent retail — and replaces them with the truth: Main Street is alive, evolving, and more important than ever. Using real storie…

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Episode 8: Picture Perfect: In-Store Photography Tips with Janzen Tew 58:38

6M ago58:38

58:38

Length: 58:38 Hosted by: Patrick Keiser, Heart on Main Street Guest: Janzen Tew, Photographer & Founder of Denim + Velvet 📸 Episode Description: Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, f…

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Episode 7: Two Stores, One Mission: Stories of Support in Western North Carolina 21:17

7M ago21:17

21:17

When disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimn…

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Episode 6: The Revival is Local- 7 Trends Shaping Main Street Retail in 2025 11:55

7M ago11:55

11:55

What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with …

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Episode 5: Rooting for Your Success with Crystal Vilkaitis 1:02:03

8M ago1:02:03

1:02:03

On this episode of Main Street Matters by Heart on Main Street, Patrick interviews Crystal Vilkaitis, the Founder of Rooted in Retail and the host of the Rooted in Retail podcast. They talk about the need for small businesses and independent retailers to change and evolve as business changes around them. Crystal provides tips and insights on how bu…

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Episode 4: Visual Merchandising Techniques with Retailworks Inc. 1:07:26

8M ago1:07:26

1:07:26

Looking to give your store a new look in 2025? Lyn Falk and Suzanne Rafenstein join Main Street Matters to discuss visual merchandising techniques you can incorporate into your store! Whether you're looking to make little tweaks or a whole new redesign, the team from Retailworks Inc. can set you on the path to realizing your visual merchandising dr…

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Episode 3: The Secrets of a Thriving Main Street 53:58

8M ago53:58

53:58

Join host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts. In this episode, we highlight real ex…

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Episode 2: What Makes a Main Street Thrive? 34:33

9M ago34:33

34:33

In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers. From historic streets to modern downtowns, Patrick shares the i…

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Episode 1: Trends for 2025: What Retailers Need to Know to Stay Ahead of the Curve. 1:04:26

9M ago1:04:26

1:04:26

Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised…

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Episode 65: Giving Thanks in the Giving Season 12:35

12M ago12:35

12:35

In this episode, we want to thank all who have supported our organization this year. Listeners like you make it possible for our organization to help retailers in need. This week, we traveled to Chimney Rock, NC, to donate to Bubba O'Leary's General Store. The funds for this donation came from individuals, other retail owners, and small business en…

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Episode 64: Meet the Boutique Hub and Grow Using Community Over Competition with Ashley Alderson 51:33

12M ago51:33

51:33

Ashley Alderson, founder of the Boutique Hub, joins the Main Street Matters by Heart on Main Street podcast to talk about the Boutique Hub and its resources, how retailers can use "Community over Competition" to grow their business, and the information that she is hearing from her network of retailers around the nation.…

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Episode 63: Using Facebook Live to Maximize Your Fourth Quarter Cash Flow with Kathy Cruz 1:02:17

12M ago1:02:17

1:02:17

Do you want to sell more during the holiday season? Do you want to clear out your inventory and put more cash in your pocket? Kathy Cruz, the Savvy Shopkeeper, joins Main Street Matters to talk about how to leverage Facebook Live to create more sales, maximize your cash flow, sell more products, and ultimately be happier at the end of the year. In …