What if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential.
Drawing on insights from the retail classic Why We Buy by Paco Underhill, Patrick walks you through real, actionable ideas like moving a product to eye level, refreshing your front signage, or auditing a single online listing. These small adjustments add up to better customer experiences and stronger sales.
📦 In this episode, you’ll learn how to:

• Increase visibility (and sales) with better product placement
• Make your storefront more inviting in 60 seconds or less
• Turn one thank-you message into long-term loyalty
• Improve your website one listing at a time
• Engage your staff with a single question that sparks better service

Whether you’re just opening your first store or 20 years into your retail journey, these 5-minute fixes are simple, smart, and grounded in real retail psychology.
Keywords: retail improvement tips, Main Street retail, in-store marketing, Paco Underhill, Why We Buy, shop local strategies, independent retail podcast, product merchandising, small business customer experience, Heart on Main Street, Patrick Keiser
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