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Unlocking the Value of Loyalty Programs
Manage episode 500218230 series 3563040
In this episode of the Loyalty Leaders Podcast, David Feldman and Len Llaguno discuss the often misunderstood financial aspects of loyalty programs. They explore the misconceptions surrounding loyalty as a cost center, the importance of proving and improving ROI, and the role of actuaries in loyalty management.
68 episodes
Manage episode 500218230 series 3563040
In this episode of the Loyalty Leaders Podcast, David Feldman and Len Llaguno discuss the often misunderstood financial aspects of loyalty programs. They explore the misconceptions surrounding loyalty as a cost center, the importance of proving and improving ROI, and the role of actuaries in loyalty management.
68 episodes
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