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From Boring to Brilliant: How Neoday is Reinventing Loyalty with Gamification and Psychology

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Manage episode 493300505 series 3563040
Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Episode 60 of the Loyalty Leaders Podcast, Nik Laming chats with Kim van der Zande, CCO of Neoday, at Loyalty Summit London.

They explore how Neoday is using psychology, gamification, and AI to drive short-term R.O.I. and long-term engagement, transforming loyalty into a powerful revenue engine. Kim also shares how AI and machine learning are enabling individualized challenges that stretch customer behavior without relying on broad segments.

  continue reading

62 episodes

Artwork
iconShare
 
Manage episode 493300505 series 3563040
Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Episode 60 of the Loyalty Leaders Podcast, Nik Laming chats with Kim van der Zande, CCO of Neoday, at Loyalty Summit London.

They explore how Neoday is using psychology, gamification, and AI to drive short-term R.O.I. and long-term engagement, transforming loyalty into a powerful revenue engine. Kim also shares how AI and machine learning are enabling individualized challenges that stretch customer behavior without relying on broad segments.

  continue reading

62 episodes

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