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Avoiding Mistakes when Localizing Content for Loyalty Members

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Manage episode 437902415 series 3563040
Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 26, Loyalty Summit Global Chair David Feldman chats with Matthijs Kooijman from Attached Language Intelligence about the importance of localization strategies for loyalty programs, and how the right way to speak to different customers in different countries is more than just translation.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 437902415 series 3563040
Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 26, Loyalty Summit Global Chair David Feldman chats with Matthijs Kooijman from Attached Language Intelligence about the importance of localization strategies for loyalty programs, and how the right way to speak to different customers in different countries is more than just translation.

  continue reading

58 episodes

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