Dave Behar is a visionary entrepreneur with a passion for branding, technology, and business development. Growing up in Southern California, he was inspired by his father’s entrepreneurial spirit, leading him to create and sell successful ventures like Team Greek, a fraternity/sorority merchandising brand, and IDIG, a beach volleyball lifestyle company. During the tech boom, Behar moved to San Francisco, where he played a key role in Pac-10 (now Pac-12) branding and worked on early-stage Silicon Valley ventures, including Hotmail. His expertise in brand development and licensing has helped shape multiple industries. ⁣ Currently, Behar leads ION, a hyper-local, hyper-targeted content distribution network that empowers creators by integrating production, distribution, and monetization across multiple platforms, including Apple TV and Roku. He also spearheads IONTELLIGENCE, a sports-focused platform supporting a "network of champions." ⁣ With a focus on innovation, scalability, and the evolving digital landscape, Behar continues to build brands, mentor entrepreneurs, and explore the intersection of AI, media, and business growth—all while embracing a flexible, travel-friendly work lifestyle.