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The power of an online review

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Manage episode 507763252 series 5385
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From Tripadvisor, to True Local, and Google Reviews. Australians can offer opinions on restaurants, cafes, hair salons, mechanics, call centres... even your local school.

Consumer decisions are now heavily driven by online reviews. And on the flip side, a business can live or die on the power of reviews.

One study found 98% of Australians read online reviews before making a purchase.

So, how much weight do you give online reviews when you're making a purchase, deciding where to eat, or planing a holiday?

  continue reading

2676 episodes

Artwork
iconShare
 
Manage episode 507763252 series 5385
Content provided by Australian Broadcasting Corporation and ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Australian Broadcasting Corporation and ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From Tripadvisor, to True Local, and Google Reviews. Australians can offer opinions on restaurants, cafes, hair salons, mechanics, call centres... even your local school.

Consumer decisions are now heavily driven by online reviews. And on the flip side, a business can live or die on the power of reviews.

One study found 98% of Australians read online reviews before making a purchase.

So, how much weight do you give online reviews when you're making a purchase, deciding where to eat, or planing a holiday?

  continue reading

2676 episodes

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