AI doesn’t just guess which lawyers to recommend, it cites its sources. And if your firm isn’t showing up in those citations, you may already be handing clients to competitors.

In this episode, Jeff Howell (Lex Wire Journal) explains how tools like ChatGPT, Google’s Search Generative Experience, and Perplexity decide which law firms to trust. You’ll learn:

• The three authority signals AI engines look for when choosing lawyers to cite
• Why traditional SEO blogs aren’t enough anymore
• How even smaller firms can outrank national competitors in AI search
• The biggest risks of waiting while competitors move ahead

👉 Download your free AI Visibility Report for Law Firms and see where your practice stands today: https://lexwire.org/ai-x-law/ai-visibility-report-for-law-firms

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