Artificial Intelligence is rewriting the rules of legal practice. From client discovery to attorney-client privilege, marketing visibility to compliance safeguards, AI is reshaping how law firms compete and serve their clients. The Lex Wire AI & Law Podcast, hosted by attorney and legal technology strategist Jeff Howell, delivers weekly insights at the intersection of AI, compliance, and digital visibility for law firms. Each episode covers: How AI-driven search engines like ChatGPT and Goog ...
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Founder Of Lex Wire Podcasts

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How AI Transforms Law Firm Marketing & Operations
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5:57What actually happens when a law firm integrates AI into its marketing and day-to-day operations? The results may surprise you. In this episode, Jeff Howell (Lex Wire Journal) walks through a real-world case study of a midsize firm that went from invisible to authoritative by adopting AI the right way. You’ll learn: How Google Business Profile opti…
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Your Outsourced AI Department How Law Firms Can Compete Without Hiring
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5:17Building an in-house AI team is out of reach for most firms. Data scientists, compliance officers, and automation experts cost hundreds of thousands of dollars a year. But what if you could get the same expertise without the payroll? In this episode, Jeff Howell (Lex Wire Journal) explains why law firms are turning to outsourced AI departments, jus…
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AI Compliance & Ethics Protecting Client Privilege in the AI Era
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5:35AI can supercharge your law firm, but if used the wrong way, it can also destroy attorney-client privilege. In this episode, Jeff Howell (Lex Wire Journal) breaks down the ethical and compliance challenges lawyers face as AI becomes part of everyday practice. You’ll discover: Why the ABA’s duty of tech competence now extends to AI The three biggest…
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How AI Search Engines Pick Which Lawyers to Cite
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6:40AI doesn’t just guess which lawyers to recommend, it cites its sources. And if your firm isn’t showing up in those citations, you may already be handing clients to competitors. In this episode, Jeff Howell (Lex Wire Journal) explains how tools like ChatGPT, Google’s Search Generative Experience, and Perplexity decide which law firms to trust. You’l…
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AI for Law Firms: What Every Attorney Needs to Know in 2025
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5:31Artificial Intelligence isn’t just changing the legal industry, it’s already here. And if your firm isn’t prepared, you may already be invisible to the clients searching for you. In this episode, Jeff Howell (Lex Wire Journal) explains the biggest shift every attorney needs to understand: how AI-driven tools like ChatGPT, Google’s Search Generative…
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Digital Authority for Attorneys: What Actually Counts Now
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3:28Schema, Reviews, Media, and Why the Blog Doesn’t Matter Anymore Think your blog makes you an authority? Think again. In this episode, we break down the four digital signals that actually count in today's digital landscape: schema markup, third-party reviews, legal media mentions, and consistent branding. Discover why traditional SEO content falls f…
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AI Won’t Cite You Unless You Structure Your Trust
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3:32Why Authority Architecture Is the New SEO In today’s AI-driven world, it’s not enough to show up, you need to be structured to be cited. In this episode, we break down why most law firm websites are invisible to AI systems like Google’s SGE and ChatGPT, and how to fix it. Learn the difference between content and authority, why schema and third-part…
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From Google to ChatGPT: Where Clients Are Really Asking Legal Questions Answer engines like ChatGPT, Perplexity, and Google SGE are changing how legal clients search and who gets chosen. In this episode, we reveal why traditional SEO is no longer enough, how answer engines determine which legal sources to cite, and what law firms must do to show up…
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What Google’s SGE Means for Law Firms How AI-Powered Search Is Rewriting the Rules of Legal Visibility Google’s new Search Generative Experience (SGE) is changing how clients find attorneys, forever. In this kickoff episode, we break down what SGE actually is, why most law firm websites are no longer showing up, and how AI chooses which sources to …
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