Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Nathan Webster and Nathan A Webster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Webster and Nathan A Webster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 251 - The Era of Zero-Click Search

35:42
 
Share
 

Manage episode 474372265 series 1094090
Content provided by Nathan Webster and Nathan A Webster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Webster and Nathan A Webster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes with a call to action for businesses to embrace change and invest in their marketing efforts to thrive in the new landscape.

Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/

  continue reading

313 episodes

Artwork
iconShare
 
Manage episode 474372265 series 1094090
Content provided by Nathan Webster and Nathan A Webster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Webster and Nathan A Webster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes with a call to action for businesses to embrace change and invest in their marketing efforts to thrive in the new landscape.

Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/

  continue reading

313 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play