The Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing ...
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Movies 101 began mid-1999, as Spokane Public Radio's KSFC started establishing itself as a separate news and information service. As KSFC matured, so did Movies 101. The show has a loyal fan base and has now also been picked up on KPBX, Friday evenings at 6:30 PM. Movies 101 is currently produced by Spokane Public Radio's Membership & Production Assistant, Cassia Fox.
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Informative Cover art photo provided by Nathan Anderson on Unsplash: https://unsplash.com/@nathananderson
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2020 WEBBY AWARD WINNER Rookie doesn't know much about his family business--but then again neither does the American Public. Nevertheless, he is tasked with suddenly leading the secret government agency in charge of covering up all political scandals, and his first assignment is the biggest scandal since watergate! With a clever idea, Rookie must come into his own and fight off the evil Agent X in order to save the bureau and protect the country from ruin! With a score teeming with energetic ...
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Finding the Front is presented to you by Euroz Hartleys, a leading Western Australian financial services business, specialising in the provision of wealth management, stockbroking, corporate finance, institutional sales and targeted research services. This is a podcast series where we take the time out to get to know the story behind the people who “front” some of Western Australia’s leading companies. We look back at some of the moments in their life and career that shape their journey to b ...
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Would you like to reach your full potential as a football player? Would you like to go behind the scenes and see what it takes to be a top-flight professional football player? Exploring all areas of Football performance. Professional footballer, Joe Partington talks with elite coaches and players about their approach of leaving nothing to chance to improve their game. This podcast is for you if you want to improve your football and learn from the best in the game. For more info visit https:/ ...
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Nothing gives a movie narrative more energy than a plot involving conflict. And it doesn’t matter whether that conflict involves real people or fictional characters. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss two films that represent the two sides of that equation: "Warfare" is a film based on an actual U.S.…
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Loui Kannikoski, Founder, Managing Director & CEO of Bhagwan Marine
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1:06:45Our special guest for this episode is Loui Kannikoski, the Founder, Managing Director & CEO of leading marine solutions provider Bhagwan Marine. After leaving school at age 14, Loui began his career working in the family cray fishing business in Geraldton, taking over the business in the mid-1980s. In the late 90s, Loui and his family decided to ch…
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Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert
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1:10:07
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1:10:07Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. …
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Ep 255 - AI will Take Your Job if You Let it!
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28:57In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”. Rae and Nathan cover the key difference between AI automation and augmenta…
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“Sacramento” & 2025 Overlook Film Festival
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23:10On this week’s show, co-host Nathan Weinbender regales Dan Webster, Mary Pat Treuthart, and anyone else willing to listen with tales of his recent trek to New Orleans to snack on beignets and feast on a menu of horror films at the Overlook Film Festival. They also discuss the independent film “Sacramento,” which opened in Spokane last week.…
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The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
1:21:29
1:21:29
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1:21:29Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advo…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant…
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It used to be that the very best of cinema could be found only on the screens of a movie theater. Clearly though, that is no longer the case. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss two cinematic efforts that are examples of what can be done given a bit of directing skill and the power of superior acting.…
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Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane Olson
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1:13:46Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun’s collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools. In …
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Ep 253- Why Is Marketing Important In Business?
12:27
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12:27In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance…
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Robert Millner AO, Chairman of Soul Patts
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48:47In this Ep of Finding the Front it was a privilege to host Robert Millner AO, widely regarded as one of Australia’s most experienced and respected investors and Chair of iconic company, the 120+ year old Soul Patts (Washington H. Soul Pattinson). Rob is the 4th generation of his family to lead the business and the simple but important takeaways fro…
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"The Penguin Lessons" & Summer Movie Season Preview
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23:09As anyone who is a regular listener to Movies 101 knows, co-hosts Dan Webster, Nathan Weinbender and Mary Pat Treuthart are inveterate movie fans. They spend each week discussing what they’ve seen, and often agree—though not always. And that may be true this week as they do something just a bit different. Yes, they discuss a specific movie, namely …
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Your Mind Is Hindering Your Growth: How To Unlock It With Optimism & Bravery With Melanie Marshall
1:24:31
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1:24:31Melanie Marshall is a speaker, coach, and filmmaker who guides individuals through their personal journeys. As an internationally acclaimed journalist, she spent over 20 years with BBC News, reporting from high-risk regions like Ukraine, Afghanistan, and China. Recognized for crafting human-centric narratives, Melanie’s work has received various aw…
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Ep 252 - DIY Marketing - Building a Website
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15:49In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence…
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Actionable AI for Marketers – The Human in the Loop With Britney Muller
1:14:13
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1:14:13Britney Muller is an AI consultant and keynote speaker advising tech companies on AI strategies, machine learning, and workflow automation. With over 10 years of experience in generative AI, she has developed over a dozen in-house AI applications. Britney was the former Marketing Manager at Hugging Face, where she launched the largest open-source, …
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt thei…
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Matt Callahan, Founder & Executive Director of Botanix Pharmaceuticals
1:21:49
1:21:49
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1:21:49For this brand new episode of Finding the Front we are so fortunate to have biotech and life sciences veteran Matt Callahan on the show. Matt is a Philadelphia based, Australian born life sciences entrepreneur, with a track record of building and exiting numerous life sciences companies in pain, oncology, dermatology, cell therapies, animal health …
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Your UGC Sucks: How Hero Content Scaled This Brand From $3M to $2B With Jacques Spitzer
1:15:38
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1:15:38Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like Dr. Squatch, Manscaped, and Native. Jacques was named one of California’s most visionary CEOs by the …
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Ep 250 - Why a Brand Strategist says "Your Website Sucks"
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33:46In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, wh…
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Paul Blackburne, Managing Director of Blackburne
1:16:27
1:16:27
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1:16:27Welcome to our latest Ep of Finding the Front. We are very fortunate to have leading, award winning, Western Australian property developer Paul Blackburne as our special guest. Paul’s 20+ year old business Blackburne has developed and settled some $1 billion of property in the last two years alone with a strong future pipeline of high end apartment…
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As much as most of us who love film are fans of American-made cinema, we also open our hearts to work from the rest of the world. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss two non-American-made films—one from Canada, titled “Universal Language,” and the other from Italy, titled “Parthenope.”…
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Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan
1:16:38
1:16:38
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1:16:38Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content …
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable …
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26th Annual SpIFF Preview & Post-Oscars 2025 Discussion
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23:12In its third decade of existence, the Spokane International Film Festival continues to prove that there is an appetite for quality film in our fair city. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart preview this year's festival, which began March 7th and ran through the 9th. They also have a few words to say about the…
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Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer
1:17:06
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1:17:06Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express. …
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Ep 248 - The 3 Reasons why Streaming Wins over Cable
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14:40In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, al…
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The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
1:22:47
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1:22:47Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially wh…
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Ep 247 - Hiring Mistakes to Avoid with Mac Prichard
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46:46In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hir…
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Nothing excites the film industry more than the prospect of winning an Oscar. And we’ll discover who the 2025 recipients of the gold-plated statuette will be on Sunday. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart preview the annual Academy Awards broadcast, which will be carried both on ABC and the streaming service …
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Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications
1:22:26
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1:22:26Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red T…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. Th…
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"Soundtrack to a Coup D'Etat," "Sugarcane" & "No Other Land"
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23:09Here at Movies 101 headquarters, we always seek out as many Academy-Award-nominated films as we can in advance of the annual broadcast, which will be held March 2 on ABC and Hulu. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss a trio of films—“Soundtrack to a Coup d’Etat,” “Sugarcane” and “No Other Land”—each of…
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The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham
1:08:31
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1:08:31Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also ser…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strate…
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"Hard Truths," "Presence" & "The Seed of the Sacred Fig"
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23:09We all have our favorite filmmakers whose work we’ll seek out every time they release a new movie. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss a trio of movies—at least two of which are considered, by many, the work of master filmmakers. The first is “Hard Truths,” the latest by UK writer-director Mike Leigh.…
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Brand vs. Direct Response: Advertising’s Achilles Heel With Preston Rutherford
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47:21Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men’s apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one b…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrac…
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From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian
1:23:44
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1:23:44Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders. In this episode… Many en…
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Whether it’s because they open too late in the year or because they just don’t have enough clout to warrant a wide release, many of any year’s best films arrive late… if they arrive at all. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss two late arrivals that deserve to be listed among the very best films that 2…
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Ep 243 - Why Fractional CMOs or Growth Marketing Agencies Are Crucial for Scaling Businesses
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24:46In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-…
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You Can’t Button Push Your Way to $100M: Do This Instead With Sarah Carusona
1:15:58
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1:15:58Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and …
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Ep 242 - Business + Community = Self-Care | NDUB
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24:22In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being …
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“All We Imagine As Light” & 36th Annual Palm Springs International Film Festival
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23:09There are few things rabid movie fans love more than film festivals. And in recent years, the three musketeers of Movies 101 have attended a number of them. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss a film that is playing at the Magic Lantern Theatre, “All We Imagine As Light.” Then, Dan and Mary Pat run do…
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The Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad Hoos
1:20:05
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1:20:05Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes. In this …
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Ep 241 - Kya & Travis Hunter see Influencer Shadowside | NDUB
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25:09In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their ma…
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It’s that time of year again—when movie critics all over the country feel the need to compile a list of what they consider to be the best of what they watched over the previous 365 days. On this week’s show, Dan Webster, Mary Pat Treuthart, and Nathan Weinbender discuss their respective choices for their favorite films of 2024.…
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The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko
1:19:59
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1:19:59Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service. In this episode… …
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Ep 240 - Was Sean "Diddy" Combs a Marketing Genius? | NDUB
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17:51In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand. Watch the…
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Gen AI for eCommerce: Actual Prompts To Scale Beyond $10M With Jimmy Slagle
1:12:00
1:12:00
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1:12:00Jimmy Slagle is the Co-founder of EVA, an AI creative strategist for e-commerce brands. He is also the Co-founder and CEO of generAI, which helps businesses implement AI-powered strategies. As an expert in creating and scaling ads for Fortune 500 companies, Jimmy began his career scaling Instagram accounts before founding a TikTok agency and workin…
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"A Complete Unknown," "Babygirl" & "Nosferatu"
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23:09And so the year 2024 closes out, which leave us here at Movies 101 to celebrate that fact by reviewing a final three films. On this week’s show, Dan Webster, Nathan Weinbender, and Mary Pat Treuthart discuss a trio of films that feature complex and/or familiar characters, in one case a study of real-life celebrity, in another a woman confronted by …
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