Today we’re diving a little bit deeper into a lot of questions I get from potential clients or just individuals that reach out to me, and they're kind of like, what is this exactly? You know, that question, like, what do you do? Like, with this exact service that you offer, How does it yield results? I want to talk about two very distinct things that we cover when we first begin working with clients.We touch on the education and begin digging deeper into their company background and their history and what it essentially boils down to are these two things. There are storytelling companies and there are story doing companies. Now, the difference with storytelling companies is, they're the ones that are usually conveying the story of their brand via PR campaigns or paid media campaigns and the heavy emphasis is on the TELLING -- It could be in the form of an origin story, as an example. Now, story doing companies actually use their core story, whichever story they're running with. Again, an origin story is one type of story here. They're going to use whatever their core story is as an organizing principle for the actual day-to-day activities or tasks or initiatives throughout that company.So, it could be like a new product that they're developing, It could just be the way that they form partnerships, It could even be in the way of how they demonstrate how they're active in the community and how their ally-ship is important to them. And what makes all of this so powerful and important for companies to grasp, is that once you have solidified your story telling assets, their story doing assets are that much easier to be made and shared because it's like, well, you’re showing your audience that you’re doing what you said were going to do. When you’re ready to get in touch with us and learn about how to develop, cultivate, curate and just get in motion with either developing stronger storytelling assets, as well as your story doing assets, schedule your story time call Until next time! *hugs* A'yah LehmanCreativeGroup.com