Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows.

So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, and...we'll answer the question: is video crushing the podcast medium?

This installment of The Co-Host Collective features yours truly, Ana Xavier of The Podcast Space, and Simona Costantini of Volt Productions. Together, we are breaking down the difference between basic video production and high-end, highly-edited content filled with effects, transitions, and b-roll and helping you understand how to determine what level of production will work best for you.

For podcast editors and producers, positioning video editing services correctly is crucial in attracting the right clients. We explore the best ways to communicate the value of video production and how to price these services effectively.

We also address common pitfalls podcasters face when incorporating video, from overestimating their capabilities to underestimating the time commitment.

Key Takeaways:

• Video is becoming a dominant force in podcasting, but not every show needs it.
• There’s a big difference between simple video recordings and fully-produced video content.
• Podcasters need to set realistic expectations for what their video will look like.
• Podcast editors can position video services effectively by clarifying the level of production offered.
• High-end video production requires more time, skill, and resources than many podcasters anticipate.
• Understanding the role of video in a podcast can help creators make better decisions for their brand and overall content strategy.

Connect with Simona: Website | Instagram
Connect with Ana: Website | Instagram

Season 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.

Thank you for listening and becoming an official member of The Bomb Squad!
Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.com
MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com