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Welcome to the world’s most explosive podcast about podcasting. This…is Let’s Blow This Up! Hosted by Jason Cercone, Let’s Blow This Up brings together powerful voices and personalities from the podcast space collectively motivated to help you elevate your podcasting practices. From mindset, strategy, production, post-production, marketing, monetization, and everything in between, Let’s Blow This Up is here to help you leverage your podcast, get the absolute most from all your efforts, and m ...
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Podcast Theory

Jason Cercone

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Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified Thes ...
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Join the award-winning Makin Wellness clinical team as they share quick therapy insights that can improve your life. We share research-backed tips, tools, and strategies you can start using today. Let’s heal, improve our mental health, and grow together. Follow Makin Wellness for even more free therapy content across your favorite socials @MakinWellness, and start online therapy today at makinwellness.com.
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Life is all about communication. The more effective your communication skills are, the more rewarding and successful your career, relationships, and interactions with others will be. Soft Skills: Strong Results is a podcast designed to take a close look at soft skills - the assets you possess that can't be measured...but can make all the difference when it comes to how you grow, connect, and achieve in your life. Hosted by renowned communications expert and coach Charlie Krebs, each episode ...
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Nick Nalbach from Nine-Five to Freedom sits down with fellow entrepreneurs and online business owners to uncover what makes them so successful, and how you can implement their strategies to start your own online business and career. Follow along, and join Nick, as he embarks on this journey to ditch the 9-5 lifestyle and achieve financial freedom in the process. Get actionable tips and advice from Nick, and other beginners and professionals in the space, to start blogging better, build your ...
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It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style. If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the…
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It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed…
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As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle! I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging t…
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In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up fo…
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In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts. If you're …
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This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions. It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed…
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Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence. If you're working in the podcast space and want to elevate your …
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Five more tips for effective solo podcasting, you ask? That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting. in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting …
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It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I …
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The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios. Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it. One of the roadblocks that stops some aspiring podcasters fr…
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Looking for reasons to consistently produce your podcast? You've come to the right place! In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numb…
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Is video an important part of podcasting? Yes. But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES! In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure f…
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In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm talking standout, kickass, attention-grabbing podcast titles and why it can make or break your show's reach! If your title doesn’t make someone stop scrolling and hit play, you’re leaving potential listeners—and growth—on the table. Standout titles do more than just sound good…
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It's another installment from the Season 3 Co-Host Collective Series and, in this powerful episode, co-hosts Marc Ronick and Ana Xavier are back to tackle one of the biggest invisible barriers in podcasting: limiting beliefs. Together, we break down how these internal narratives can hold creators back and prevent them from ever hitting record. Whet…
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The barriers to entry preventing you from starting a podcast are pretty minimal. All the equipment you need to get your production in motion can be purchased from Amazon and land on your doorstep within a day or two. And if you want to go more low-tech, you technically could create voice notes on your smartphone and upload them as podcast episodes …
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In this episode of Let's Blow This Up, part of the Season 3 Solo Series, let's talk about how small, intentional actions can elevate your podcasting game. These easy-to-implement, actionable tips will help you stand out as a true pro at your craft while, at the same time, help you form stronger connections with your guests and audience alike. In my…
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If you've dedicated yourself to podcasting, growth is inevitably at the front of your mind. So...let's talk about it. In this episode of Let's Blow This Up from the Season 3 Co-Host Collective Series, I'm sharing the mic with Jay Franze, host of The Jay Franze Show, to discuss the right and wrong approaches to growing your podcast and taking it to …
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The best podcasts thrive on authentic and engaging conversations. Whether you're flying solo or interviewing a guest, making your audience feel like you're speaking directly to them keeps them invested in your message and improves the chances of them not only becoming a loyal listener, but also recommending your show to others in their circle. In t…
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Let's jump into another episode from The Solo Series here on Season 3 of Let's Blow This Up! In this installment, I'm breaking down one of the biggest mistakes new podcasters make when they're preparing their show for launch. It's the trailer. Many creators treat their trailer like an afterthought instead of the powerful marketing tool it should be…
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It's another installment in The Co-Host Collective Series here on Season 3 of Let's Blow This Up and today, myself and the great Ana Xavier are here to help you narrow your focus on marketing and growing your podcast! You and I both know it: trying to be everywhere at once can leave you overwhelmed and ineffective. In this episode, we are tapping i…
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In the year of our Lord, 2025, believe it or not...there are still podcasters publishing episodes with little to no post-production. No editing, no removing filler words or gaffs or flubs, no attention to the overall listener experience. Why is this? Many will say they want to publish "as is" because it captures the full authenticity of the convers…
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Let's talk about your podcast intro, my friend. A strong podcast intro should be engaging, concise, and get listeners into the episode as quickly as possible. With attention spans shorter than ever (8.25 seconds for adults in mid-2024), a long-winded introduction could turn potential listeners away before they even reach your content. In this insta…
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Many aspiring podcast guests make the mistake of overloading their pitches with unnecessary details, excessive self-promotion, and a lack of personality. These generic, templated pitches fail to grab a host’s attention and, more and more, are getting ignored as podcasters look for how the guest can impact their audience. In this episode from the Se…
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Life is all about building relationships. Whether in your personal or professional life, the strength of your relationships will dictate the level of success and happiness you feel. In the business world, networking and making key connections is critical to growing in your brand, generating opportunities for yourself, and...to put it bluntly, getti…
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Podcasting is more than just creating content. It’s one of the most powerful digital networking tools available. Whether you're hosting or guesting, a podcast opens doors to meaningful relationships that can lead to collaborations, business opportunities, and long-term connections. In this episode from the Season 3 Solo Series of Let's Blow This Up…
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Podcast download numbers are a crucial metric, but knowing when and how to analyze them is much more important. In this episode of the Let's Blow This Up Co-Host Collective Series, I’m joined by Marc Ronick and Simona Costantini to break down the role of download numbers and how podcasters should use them effectively. How long should you wait until…
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The Podcast Professionals Association is the podcast industry's only nonprofit trade association, recently receiving its coveted 501(c)(6) status. The PPA consists of experienced podcast producers, audio engineers, marketing specialists, podcast managers, coaches, consultants, and more. In this installment of Let's Blow This Up, I'll be joined by t…
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Are you wondering if doing your podcast in season format can actually work? Today, I'm bringing you tangible proof. In this installment of Let's Blow This Up, I'm breaking down why podcast seasons are a viable option for building your podcast AND creating the marketing content you need to grow your brand. But I'm not doing it alone. I've got real-l…
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Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today. Imagine the conversations that would start if one of your loyal fans was wearing a hoodie with yo…
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Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows. So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, and...we'll answer the question: is video crushing the podcas…
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Success in podcasting isn’t about following every piece of advice you find online — it’s about finding what works for you. And in this episode of Let's Blow This Up, I'm taking a shot at some of the unsolicited advice that throws too many aspiring podcasters off their game before they ever have a chance to experience a major breakthrough. Unfortuna…
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It's the second installment in the Season 3 Co-Host Collective Series and I'm joined, once again, by Megan Shields of Chimehouse Media to explore the often-overlooked strategy of paid Facebook and Instagram ads for podcasters looking to grow their shows. Despite the powerful potential of advertising on these platforms, many podcasters shy away from…
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Have you ever stopped to think about what a person thinks about before they press play on your podcast? Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for that matter)? It's time to take a deep dive into the psychology that captivates a p…
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It's the first installment in the Let's Blow This Up Season 3 Solo Series with yours truly, Jason Cercone. Today, I'm kicking off this series by breaking down that crucial first step you need to take when starting a podcast for your business. It's not just about fancy equipment or gorgeous backgrounds or renting state-of-the-art studio space. It's …
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Welcome to Season 3 of Let's Blow This Up! We are kicking off this brand-new season with the first installment of in our Co-Host Collective Series. In this episode, Jason Cercone is joined by Marc Ronick of iRonick Media and Simona Costantini of Volt Productions for a deep dive into the proper mindset every podcaster needs to experience growth and …
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It's officially been 10 years since I heated up a microphone and recorded my very first podcast episode! Since then, it's been an adventurous journey...filled with all the ups and downs you've probably heard about in this arena... It's also been a decade worth of learning from failures, capitalizing on successes, and doing my best to stay sharp in …
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In the Soft Skills Strong Results Season 1 finale, I’m joined by Jason Cercone, the Founder and Chief Content Officer at Bombtrack Media, to explore the critical role of soft skills in effective communication and marketing, particularly in the realm of podcasting. Soft skills such as active listening and understanding your purpose, or "why," can si…
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In Episode 2 of Soft Skills Strong Results, I’m taking a deep look at the importance of cognitive soft skills, such as resilience and self-motivation, in achieving personal and professional success. These skills empower individuals to take charge of their lives, enhance their mental well-being, and elevate creativity - all of which are essential in…
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In Episode 3 of Soft Skills Strong Results, I’m sharing the microphone with Pat Schober. Together, we’ll be discussing the critical role of soft skills in marketing and how they can elevate client relationships and lead to greater success. While technical expertise is essential, the ability to engage, understand, and communicate effectively with cl…
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In the world premiere episode of Soft Skills Strong Results, I’m diving into the importance of interpersonal skills and their impact on communication in both professional and personal settings. I emphasize that soft skills, such as active listening and adaptability, are essential for building stronger relationships, encouraging collaboration, and a…
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In Episode 4 of Soft Skills Strong Results, I’m joined by my former colleague at Lakeland University, David Gallianetti, to discuss the vital role communication plays in both personal and professional settings. We’ll be diving into three key elements of effective communication: active listening, adapting messages for different platforms, and the po…
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If you've launched a podcast, you know full well there are several moving parts. And if any of those parts fail to work correctly, the growth and overall success of your podcast will suffer. If you haven't launched your own podcast yet, get comfortable and smash that play button...because you're gonna want to hear this. Building a solid foundation …
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The more polished your communication skills are, the more you achieve. It's that simple. This applies to personal and professional settings alike. How you connect and engage with colleagues, customers, friends, and loved ones dictate the growth and happiness you'll experience. This podcast is set to examine the soft skills that drive communication …
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All good things must come to an end. And it's in that spirit that this episode of Podcast Theory serves as the sunset, the final curtain, the 9th inning, the grand exit, THE final installment of this podcast... For now, anyway 😉 Down the road, who knows...maybe it'll make sense to bring Podcast Theory back into the game. But for now, all attention …
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Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcas…
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Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order? Of course you have, we've all been there. And if you're just getting started, believe me...that day will come. I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welco…
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Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcas…
  continue reading
 
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcas…
  continue reading
 
If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes... Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons. And in today's episode, we're going to talk about a reason you've probably never pondered. …
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Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcas…
  continue reading
 
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