Welcome to The Official Podcast of Bombtrack Media. This…is Let’s Blow This Up! Hosted by Jason Cercone, Let’s Blow This Up brings together powerful voices and personalities from the podcast and business world, all collectively motivated to help you elevate your business practices and amplify your brand message. From mindset, strategy, production, marketing, monetization, and everything in between, Let’s Blow This Up is here to help you get the absolute most from all your efforts and show yo ...
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Jason Cercone Podcasts
Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified Thes ...
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We know what it's like to have the insane mental load of a women in today's space and own your own business. Which is why we created Visionary Blueprint, a LIVE podcast designed to support female entrepreneurs in 10x their income, find profitable strategies, and figure out how to work on their business, not just in it.
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Join the award-winning Makin Wellness clinical team as they share quick therapy insights that can improve your life. We share research-backed tips, tools, and strategies you can start using today. Let’s heal, improve our mental health, and grow together. Follow Makin Wellness for even more free therapy content across your favorite socials @MakinWellness, and start online therapy today at makinwellness.com.
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Life is all about communication. The more effective your communication skills are, the more rewarding and successful your career, relationships, and interactions with others will be. Soft Skills: Strong Results is a podcast designed to take a close look at soft skills - the assets you possess that can't be measured...but can make all the difference when it comes to how you grow, connect, and achieve in your life. Hosted by renowned communications expert and coach Charlie Krebs, each episode ...
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Nick Nalbach from Nine-Five to Freedom sits down with fellow entrepreneurs and online business owners to uncover what makes them so successful, and how you can implement their strategies to start your own online business and career. Follow along, and join Nick, as he embarks on this journey to ditch the 9-5 lifestyle and achieve financial freedom in the process. Get actionable tips and advice from Nick, and other beginners and professionals in the space, to start blogging better, build your ...
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An Empowered Podcasting Conference 2 Retrospective
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39:45September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance …
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When “Not Working” Is Working for You: Intuition, Timing, and Protecting Your Business
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27:08This week on Visionary Blueprint, Nichole, Kacey, and Chelsea get real about a tough call that turned into a blessing: postponing their September VIP Day. Despite doing everything “right” (press coverage, affiliates, speakers, pricing, and promotion), registrations weren’t matching expectations—then an email arrived two days before the event: the v…
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Unlocking Proven Marketing Strategies for Female Entrepreneurs with Trish Saemann- REPLAY
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54:16This week we are bringing back one of our top played episodes: an incredible interview we did with Trish Saemann!! Trish Saemann, a marketing maven marketing maven with over two decades of industry experience, this professional has left an indelible mark on both corporate giants and entrepreneurial ventures. Her early career saw her honing her skil…
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Throwing Your Hat in The Box (Ring): How To Be Featured As a Professional Speaker or Expert Guest on Podcasts in Your Niche
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28:13In this episode of the Visionary Blueprint Podcast, Nichole, Kacey, and Chelsea break down exactly how to position yourself as an expert so you can get featured on stages, in magazines, on podcasts, and even on the news. Whether you’re looking to grow your credibility, book more speaking opportunities, or gain recognition as the go-to leader in you…
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Mastering Podcast Visibility: How to Build Your Brand, Connect with Audiences, and Monetize Your Message with Jason Cercone
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41:09In this week’s Visionary Blueprint Podcast, Chelsea Escaffi and Kacey Laird sit down with Jason Cercone — founder of Bombtrack Media and host of Let's Blow This Up — to uncover the strategies that transform podcasting from a casual content channel into a brand-building powerhouse. Jason shares how entrepreneurs, creators, and business owners can le…
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AI, Automation & Intuition: Scaling Smarter with Allison Bridges
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47:21In this power-packed episode of The Visionary Blueprint Podcast, Chelsea Escaffi, Nichole Eaton, and Kacey Laird sit down with award-winning business growth strategist Allison Bridges — a franchise owner, podcast host, and founder of Experts Only Consulting. With over 15 years of experience helping small and medium-sized businesses scale into marke…
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Manifestation, Mindset, and Scaling Without Losing Yourself
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28:57In this episode of Visionary Blueprint, Chelsea and Nichole explore the real, behind-the-scenes side of scaling a business while leaning into the power of manifestation and mindset. From chaotic “be careful what you wish for” growth moments to unexpected opportunities that align perfectly with their goals, they share personal stories, client experi…
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From Strangers to Tight-Knit Community: How Kacey Johnson Builds Unforgettable Networking Spaces for Women
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32:33Networking can be intimidating — especially if you’re walking into a room full of strangers. But for Kacey Johnson, founder of the Charlotte famous: Ladies Lifestyle Network, making women feel seen, supported, and inspired is second nature. In this week’s Visionary Blueprint episode, we explore how she’s cultivated one of the most welcoming and imp…
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Inside Visionary Blueprint VIP Day: Exclusive Speaker Lineup & How to Transform Your Business in One Day
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18:07Running your own business isn’t for the faint of heart — and sometimes, you need more than networking and inspiration. You need clarity, strategy, and direct access to the experts who can help you level up fast. In this episode of Visionary Blueprint, hosts Chelsea Escaffi and Kacey Johnson give you an insider’s look at the upcoming Visionary Bluep…
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Savvy in Sales: The Secret to Actually Converting Leads to Profit
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35:08Get a ticket to Sell with Confidence: A Masterclass for Women Who Hate Selling here: https://nicholeeaton.thrivecart.com/sell-with-confidence In this episode of Visionary Blueprint, your hosts get real about how to actually be good at sales even when the term "selling" makes you get the ick and doesn't come naturally. Let's be honest, in a world fu…
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Dressing for the Business You Want: How Your Wardrobe is Driving Bigger Business or Keeping You Small
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36:47Get a ticket to Sell with Confidence: A Masterclass for Women Who Hate Selling here: https://nicholeeaton.thrivecart.com/sell-with-confidence Can your outfit change your business? In this powerful episode of The Visionary Blueprint Podcast, we’re joined by Ellie Steinbrink, branding expert and founder of Style Decoded, who helps women entrepreneurs…
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Brand Psychology: The Secret Sauce Behind the Brands You Can’t Stop Thinking About with Deevo Tindall
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1:02:56In this episode of Rock Your Comeback, Nichole sits down with brand strategist and storytelling powerhouse Deevo Tindall to talk about what really makes a brand stick. Spoiler alert: it's not just a logo or color palette—it's psychology, emotion, and storytelling. Whether you’re building a personal brand, rebranding a business, or trying to magneti…
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Ep. 27: How Slowing Down in Summer Can Actually Grow Your Business
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24:16In this candid and refreshing episode, your hosts Nichole Eaton, Kacey Johnson, and Chelsea Escaffi dive into the often-overlooked strategy of slowing down—especially during the summer months. If you’re a mom, entrepreneur, or both, this episode is your permission slip to pause. The trio shares personal experiences navigating busy schedules, raisin…
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Making a Podcast With Bombtrack Media: Soft Skills Strong Results
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25:48It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting. Charlie shares how his experience in theater, TEDx speaking, an…
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Ep. 26: Branding, Bonding and Botox - Event Recap!
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17:35In this special episode, your favorite trio—Kacey, Nichole, and Chelsea—recap the Branding, Bonding & Botox event in Charlotte, NC. Whether you're already in business or just dreaming of starting one, this episode delivers major takeaways from a day filled with strategy and self-care. We’re breaking down what made the event unforgettable, the surpr…
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Ep. 25: Branding That Hits Different: A Conversation with Macie Mincey, Co-Founder of Mom Juice Wine
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35:14Macie Mincey is the co-founder of Mom Juice Wine, a bold and playful wine brand made by moms, for moms—and everyone who needs a glass at the end of a chaotic day. With placements in Target, Delta Airlines, and more, Macie’s no-BS approach to branding breaks all the "rules" in the best way possible. In this episode, Macie Mincey—co-founder of Mom Ju…
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Ep. 24: Building a Magnetic Brand with Cherisse Holliday of Look Love
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39:44In this inspiring episode of Visionary Blueprint, Nichole Eaton sits down with the magnetic Charisse Holliday, co-founder of Look Love, a full-service beauty brand based in Charlotte, NC. Known for her radiant energy and game-changing approach to branding, Charisse shares how she built a beauty empire rooted in authenticity, connection, and creativ…
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Ep. 23: How to Take Your Personal Brand to the Next Level with Belle Rape
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47:49In this powerful episode of Visionary Blueprint, hosts Kacey Johnson and Chelsea Escaffi sit down with expert brand strategist and image consultant Belle Rape of Blueprint by Belle. Nicole is off hosting a live event, but the conversation doesn't miss a beat! Belle shares her expertise on developing a personal brand, building visual consistency, an…
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Making a Podcast With Bombtrack Media: Rock Your Reinvention
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26:22It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast. Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episo…
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Episode Summary In this unapologetically bold episode of Visionary Blueprint, Nichole and Chelsea share their unfiltered, unpopular opinions on entrepreneurship—the kinds of “hot takes” that challenge conventional business wisdom. From calling out hustle culture to breaking down the real truth about AI and ChatGPT, they explore how to build a busin…
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Ep. 21: Navigating Life Transitions & Building Community with Michelle Taylor
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36:59In this empowering episode of Visionary Blueprint, we sit down with Michelle Taylor, a powerhouse entrepreneur with over 15 years of experience in building brands and creating impactful communities. As the founder of Bonded Charlotte and Socially Bonded, Michelle shares her journey of entrepreneurship, pivoting through life’s biggest transitions, a…
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The Season 3 Livestream Finale w/ The Co-Host Collective
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1:10:58It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style. If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the…
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Season 3 Recap: What I Learned & What's Coming Next
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28:26It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed…
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Ep. 20: Scale Like a Visionary: The Secrets to Smart Growth for Your Business
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23:16Are you ready to scale — or just stuck in hustle mode? In this powerful episode of The Visionary Blueprint Podcast, Nichole, Chelsea, and Kacey break down the real truth about scaling a business in today’s world. Whether you're a solopreneur, building a large team, or somewhere in between — this is the clarity hit you’ve been craving. You’ll learn:…
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14 Unusual Ways to Promote Your Podcast That Actually Pay Off
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33:48As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle! I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging t…
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How to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse
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1:03:37In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up fo…
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How to Transform Your Brand Podcast Into a Content Machine In 5 Easy Steps
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21:20In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts. If you're …
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Ep. 19: Lessons from Our Biggest Business Mistakes: What We’d Never Do Again
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34:06Running a business comes with big wins—and even bigger learning curves. In this transparent and laughter-filled episode of Visionary Blueprint, your favorite hosts—Nichole Eaton, Chelsea Escaffi, and Kacey Laird—get real about their biggest business mistakes and the hard-earned lessons that shaped their entrepreneurial journeys. If you've ever laun…
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For The Love of the Medium: Building an Entertainment-Based Podcast
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33:04This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions. It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed…
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💡 Episode Summary: In this light-hearted Friday episode, Nichole and Chelsea discuss tips and tricks to manifest success into your business. As two experts in "getting what we want out of life" we're bringing to you easy, manageable ways to wake up every morning in the mindset of living the life you actually want, and how to be THAT girl! 🔥 In This…
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Looking to Grow a Successful Podcast Agency? You Need to Hear This First with Emily Page
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58:43Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence. If you're working in the podcast space and want to elevate your …
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5 MORE Tips For Effective Solo Podcasting
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21:29Five more tips for effective solo podcasting, you ask? That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting. in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting …
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How to Develop Your Own Podcasting Best Practices
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36:02It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I …
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How to Create a Functional, Badass In-Home Podcast Studio w/ Junaid Ahmed
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53:48The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios. Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it. One of the roadblocks that stops some aspiring podcasters fr…
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5 Intangible Results You'll Get From Consistent Podcasting
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23:20Looking for reasons to consistently produce your podcast? You've come to the right place! In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numb…
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BREAKING: Your Podcast Doesn't Need Video! Here's How to Make It Work
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34:43Is video an important part of podcasting? Yes. But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES! In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure f…
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This Is Why Attention-Grabbing Podcast Titles Matter (and How to Create Ones That Put Asses In the Seats)
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19:48In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm talking standout, kickass, attention-grabbing podcast titles and why it can make or break your show's reach! If your title doesn’t make someone stop scrolling and hit play, you’re leaving potential listeners—and growth—on the table. Standout titles do more than just sound good…
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Ep. 17: Holly Joy McCabe, Founder of Brain Body Speak & Zen In A Bottle
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48:19🎙️ Visionary Blueprint Episode: Healing Your Hustle — Nervous System Regulation & True Self-Care for Women in Business Guest: Holly Joy McCabe, Founder of Brain Body Speak & Zen In A Bottle Hosts: Kacey Laird + the Visionary Blueprint Team 🔍 Episode Overview: Are you building a business while silently battling burnout? In this powerful episode, we …
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Limiting Beliefs Will Destroy Your Growth In Podcasting. Here's How to Overcome Them
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34:29It's another installment from the Season 3 Co-Host Collective Series and, in this powerful episode, co-hosts Marc Ronick and Ana Xavier are back to tackle one of the biggest invisible barriers in podcasting: limiting beliefs. Together, we break down how these internal narratives can hold creators back and prevent them from ever hitting record. Whet…
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Starting a Podcast Is Easy. MAKING a Podcast Is Hard with Eric Johnson
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1:01:03The barriers to entry preventing you from starting a podcast are pretty minimal. All the equipment you need to get your production in motion can be purchased from Amazon and land on your doorstep within a day or two. And if you want to go more low-tech, you technically could create voice notes on your smartphone and upload them as podcast episodes …
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It's The Little Things: 4 Subtle Actions That Will Make You an Undeniable Force In Podcasting
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18:22In this episode of Let's Blow This Up, part of the Season 3 Solo Series, let's talk about how small, intentional actions can elevate your podcasting game. These easy-to-implement, actionable tips will help you stand out as a true pro at your craft while, at the same time, help you form stronger connections with your guests and audience alike. In my…
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Ep. 16: If I Had to Start Over: Entrepreneur Lessons We’d Apply Today
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38:19What would we do differently if we had to start our businesses from scratch? In this transparent and value-packed episode of the Visionary Blueprint podcast, hosts Nichole and Chelsea share the entrepreneurial lessons they wish they’d known earlier and the exact steps they’d take if they were launching their businesses today. Whether you're a brand…
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Right (and Wrong) Approaches to Growth Every Podcaster Needs to Hear
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32:42If you've dedicated yourself to podcasting, growth is inevitably at the front of your mind. So...let's talk about it. In this episode of Let's Blow This Up from the Season 3 Co-Host Collective Series, I'm sharing the mic with Jay Franze, host of The Jay Franze Show, to discuss the right and wrong approaches to growing your podcast and taking it to …
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Want to Produce Better Podcasts? Start By Improving Your Communication Skills w/ Charlie Krebs
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1:00:09The best podcasts thrive on authentic and engaging conversations. Whether you're flying solo or interviewing a guest, making your audience feel like you're speaking directly to them keeps them invested in your message and improves the chances of them not only becoming a loyal listener, but also recommending your show to others in their circle. In t…
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Most New Podcasters F*ck Up This One Easy Thing
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12:31Let's jump into another episode from The Solo Series here on Season 3 of Let's Blow This Up! In this installment, I'm breaking down one of the biggest mistakes new podcasters make when they're preparing their show for launch. It's the trailer. Many creators treat their trailer like an afterthought instead of the powerful marketing tool it should be…
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Ep. 15: Social Media Deep Dive with Jess Mollo
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34:20Jess Mollo, founder and owner of Piper Fox Social joins us this week to discuss specific ways to expand your reach on social media including, what times of year are best for posting specific types of content, how to "beat" the alogirthm and why trending sounds and videos matter. Trust us, you do NOT want to miss this information PACKED episode! Get…
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Marketing Your Podcast Solely On One Platform: What You Need to Know
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33:46It's another installment in The Co-Host Collective Series here on Season 3 of Let's Blow This Up and today, myself and the great Ana Xavier are here to help you narrow your focus on marketing and growing your podcast! You and I both know it: trying to be everywhere at once can leave you overwhelmed and ineffective. In this episode, we are tapping i…
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Podcast Production Secrets & Strategies: How to Edit Like a Pro w/ Steve Stewart
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1:00:35In the year of our Lord, 2025, believe it or not...there are still podcasters publishing episodes with little to no post-production. No editing, no removing filler words or gaffs or flubs, no attention to the overall listener experience. Why is this? Many will say they want to publish "as is" because it captures the full authenticity of the convers…
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How to Make a Podcast Intro: 2025 Edition
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14:48Let's talk about your podcast intro, my friend. A strong podcast intro should be engaging, concise, and get listeners into the episode as quickly as possible. With attention spans shorter than ever (8.25 seconds for adults in mid-2024), a long-winded introduction could turn potential listeners away before they even reach your content. In this insta…
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Ep. 14: Built for Business pt. 3: Nichole's Unconventional Path to Clarity
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32:10In Part 3 of Built for Business, we sit down with Nichole Eaton as she shares her wild ride to entrepreneurship. From traditional therapy to unlocking her intuition, she learned how to build a business with purpose, Nichole Eaton shares her powerful journey to entrepreneurship. In this episode, she opens up about her intuition, moving and starting …
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