Send us a text

Are you prepared for the unprecedented transformation sweeping through the equipment dealer and rental landscape? In this eye-opening conversation with industry veteran Nick Mavrick, we dive deep into how technological advancement, market consolidation, and changing buyer behaviors are reshaping the entire industry.
"If you continue to do what you've been doing, you will not last the next 20 years. Period. Without any question, without any doubt." This stark warning from our discussion highlights the urgency facing business leaders today as they navigate what some call the Fourth Industrial Revolution.
We explore why traditional dealer management systems and CRM implementations so often disappoint, costing millions while delivering minimal value. Nick shares how predictive buyer intelligence can provide a complete picture of customer behavior across rentals, purchases, and parts consumption without competing with existing technology investments. Through real-world examples, including a parts inventory management case that increased return on capital employed from 40% to 165%, we demonstrate how rethinking established practices can yield extraordinary results.
The conversation tackles troubling trends in industry consolidation, where approximately half of competitors disappear every 20 years, and examines the growing misalignment between manufacturers and dealers. We discuss how rental companies are capturing increasing market share, how education deficits are creating workforce challenges, and why curiosity and continuous learning have become essential survival skills.
Whether you're running a dealership, managing a rental operation, or working for an OEM, this conversation challenges you to question your assumptions and embrace the changes reshaping our industry. Join us for insights that might just help your business not only survive but thrive in the decades ahead.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.
We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.