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Troy Ottmer brings forty years of dealership experience to a forward-looking conversation about artificial intelligence and its profound impact on the equipment industry. Drawing from his unconventional career path—spanning automotive, medium-duty, construction equipment, agricultural machinery, forestry, and recycling sectors—Troy shares how he's leveraged AI to transform traditional business operations without eliminating jobs.
The conversation takes a fascinating turn as Troy reveals how he quietly began exploring AI applications around 2020, using it to process vast amounts of data from disparate sources. Rather than replacing employees, Troy's approach creates what he calls "augmented personalities"—empowering people with tools that help them work smarter and more effectively. "I'm not trying to displace people," he emphasizes. "What I'm trying to do is give that person an augmented tool set to be more effective at their job, because then they get a happier employee experience and better customer experience."
Particularly compelling is Troy's practical approach to AI implementation in dealerships. He advocates for horizontal integration across departments followed by vertical deepening within each, approaching transformation iteratively rather than attempting overnight change. This measured strategy helps businesses avoid the pitfalls of hasty implementation while still making meaningful progress. Troy shares how these approaches have delivered tangible results, such as improving inventory turns from industry standards of 2-3 to an impressive 6+ through data-driven management.
The discussion also addresses broader implications, including projections that AI and robotics could reduce the American workforce by 50% by 2030. This reality underscores why Troy's human-centered approach to technology matters so much—focusing on augmentation rather than replacement. Whether you're a dealership executive contemplating AI adoption, a parts and service manager looking to improve operational efficiency, or simply curious about how traditional industries are navigating technological transformation, this conversation offers valuable insights into creating a future where technology enhances rather than replaces human potential.

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