In this episode, we talk about what it really means to stay in touch with your people—and why it's more than just automation and email campaigns. We explore the difference between staying top of mind and building true relationships, from pop-bys and handwritten notes to becoming the mayor of your own community. We share practical strategies for organizing your sphere of influence, creating meaningful touchpoints, and removing the sales aspect to focus on genuine connection. Whether it's remembering wedding anniversaries or showing up at local events, we break down how the compound effect of consistent, thoughtful gestures builds a referral-based business that follows you everywhere.