In this episode of Leadership That Sells, I sit down with Torben Nurby, former Danish military recon captain, leadership expert, and author of The Contextual Leader. We dive into the crucial difference between situational and contextual leadership—why understanding the broader business environment is the key to leading effectively. Torben shares his insights on how to diagnose before acting, shape organizational culture for success, and align leadership approaches to different business challenges. If you want to stop leading with a one-size-fits-all playbook and start making a real impact, this episode is for you.

How to lead effectively in different contexts:

• Understand that context sustains performance—it’s not just about reacting to daily situations.
• Before making changes, assess the external complexity and align internal structures accordingly.
• Set the right guardrails—structure teams, decision-making, and processes to enable the desired behaviors.
• Adapt leadership styles to match the organization’s stage—a turnaround requires different leadership than a high-growth startup.
• Identify and leverage subcultures to drive performance instead of seeing them as obstacles.
• Diagnose first—prescription without diagnosis is malpractice in leadership too.

Timeline summary:

[01:15] - Torben’s journey from military recon to leadership consultancy and authorship.
[06:45] - What is contextual leadership, and why does it matter more than situational leadership?
[12:20] - A real-world example: How one leader turned around a struggling furniture company by reshaping its context.
[19:30] - The role of subcultures in performance—how to harness them instead of fighting them.
[25:10] - Why great leaders don’t come in with pre-set solutions but instead analyze first. [31:00] - Universal leadership traits: Authenticity, relationships, and adaptability.

Links & resources:

• The Contextual Leader by Torben Nurby

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