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Leaders in Customer Loyalty: Industry Voices | Dr. JR Slubowski of Kobie on Emotional Loyalty, Harnessing Data and Creating Extreme Loyalists

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Manage episode 493346209 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique approach to program design, and how brands can rethink the way they cultivate long-term customer relationships.

  continue reading

Chapters

1. Introduction to JR Slobowski, Kobe Marketing (00:00:00)

2. Defining Emotional Customer Loyalty (00:02:15)

3. Current State of Customer Loyalty (00:03:32)

4. Enhancing Loyalty Programs: The Three Cs (00:05:18)

5. Biodynamic Loyalty Framework Explained (00:07:51)

6. Understanding Extreme Loyalists (00:10:41)

7. Building Trust Through Loyalty Programs (00:13:30)

8. AI and the Future of Loyalty (00:16:35)

9. Quickfire Personal Questions (00:21:11)

460 episodes

Artwork
iconShare
 
Manage episode 493346209 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique approach to program design, and how brands can rethink the way they cultivate long-term customer relationships.

  continue reading

Chapters

1. Introduction to JR Slobowski, Kobe Marketing (00:00:00)

2. Defining Emotional Customer Loyalty (00:02:15)

3. Current State of Customer Loyalty (00:03:32)

4. Enhancing Loyalty Programs: The Three Cs (00:05:18)

5. Biodynamic Loyalty Framework Explained (00:07:51)

6. Understanding Extreme Loyalists (00:10:41)

7. Building Trust Through Loyalty Programs (00:13:30)

8. AI and the Future of Loyalty (00:16:35)

9. Quickfire Personal Questions (00:21:11)

460 episodes

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